Amazon, the biggest eCommerce hub of all time, is being leveraged by millions of sellers to earn profits and a reputable position in the eCommerce market. And while most of them continue to simply list their products on Amazon, there are others who have been turning to Amazon storefront of late. And why won’t they?
This feature not only lets the sellers leverage Amazon’s wide customer base but also helps them in building a genuine brand identity. Moreover, having a storefront is great for medium and small-sized businesses that yearn for better visibility.
TIP: Before setting up an Amazon storefront, you must get your brand registered with the Brand Registry 2.0 along with an active registered trademark.
A storefront is not just limited to brand-building but goes on to protecting your brand. And what’s more? It helps in increasing your sales since all your brand listings are viewable in one place, giving your customers a more comprehensive view of what you have to offer.
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