Best Selling Tips For Sellers On Amazon Prime Day 2023

The countdown is on for the most awaited shopping event of the year- Amazon Prime Day 2023. Amazon sellers know how crucial this event is to get in front of millions of active customers in the most competitive eCommerce marketplace. 

Thus, sellers are leaving no stone unturned to prepare for this event. From strategizing the best deals and offers to focusing on end-to-end Amazon marketplace management, everybody tries their best to maximize sales and ROI. We are going to help you on that mission with these Amazon Prime Day selling tips gathered from specialists.

Amazon Prime Day: A Small Introduction 

It was started in 2015 to celebrate the 20th milestone of Amazon and has since evolved into a two-day event that features the most discounted product prices across the eCommerce marketplace. And this year, Amazon is holding it for the ninth time globally.

In 2022, Prime Day was held on the 12th and 13th of July and broke every record by marking total sales of $12 billion. The value is a boost from Amazon Prime Day 2021, which was $11.19 billion.

Here are complete Amazon Prime Day 2022 statistics that can give you an idea of how successful the event was and how big it will be in 2023.

Amazon Prime Day 2022 Statistics

• In 2022, Amazon Prime members purchased over 100,000 items every minute. 
• The best-selling categories included Home, Consumer Electronics and Amazon Devices.
• The peak shopping time was on 12th July (Tuesday) from 9 A.M. to 10 A.M. PT.
• Amazon Prime Day 2022 was “the biggest Prime Day.”
• The ‘most purchased’ products during Prime Day 2022 were the Fire TV stick, Echo Dot 4th generation smart speakers, Blink cameras and doorbells, Ring video doorbells, and Amazon gift card reloads. Additionally, products including VTech & LeapFrog toys, Vital Proteins Collagen Whey, diapers and wipes from Pampers & The Honest Company, Levi’s apparel, and accessories were also the top-hits during Prime Day. 
• Total products sold on Prime Day 2022 were over 300 million.
• Over 1.2 million sunglasses and 1 million swimsuits were purchased by US-based customers, marking their summer celebration.

Best Tips For Guaranteed Success On Amazon Prime Day 2023

Amazon Prime Day deals and discounts are still under wraps. However, there are many things that you can learn to make the most out of this special event. So, here are the six best tips from Amazon Pros to be ready.

1. Get Hold Of The Right Account

If you want to sell on Amazon, you must have an account. The right and professional one! It gives you greater access to Amazon’s marketing tools.” 

By having the right account, you can piggyback on Amazon’s biggest event, ‘Prime Day,’ to showcase your products to a global consumer base of 310 million.

2. Offer Best Deals & Discounts

Usually, products with the most inflation or best deals and discounts become bestsellers on Amazon Prime Day. So why not try using it to your advantage? 

First, strategize the best prices with attractive deals and discounts and offer them at the biggest Amazon event. Then, start by giving less discount initially and increasing the percentage with time. 

For instance, sell an ‘X’ product at 20% and increase it by 30% after 2-3 days. This way, you’ll attract maximum customers, resulting in maximum sales and ROI. 

3. Efficient Inventory Management 

Imagine getting many orders, but your products are out of stock. This scenario will make you lose the biggest opportunity and hurt your IPI score (Inventory Performance Index).  

Therefore, it is imperative to stock up on your products and maintain a substantial inventory to cater to your customer orders efficiently. However, don’t overstock or keep it below the minimum level – Optimality is the key. A minimum and maximum inventory level need to be maintained to make the most out of Amazon Prime Day.

Unfortunately, the process can be  time-consuming and arduous, so the best option here is to hire an expert for Amazon inventory management. It will save you from the hassles of stock-keeping, order processing, and a gamut of other things.

4. Understand Your Prospects’ Intent

It is of utmost importance that you understand which products are in demand, what sells, and what your target audience is looking for at this prime event. With this information in hand, you are already in the game. 

A quick analysis of your product sales in the past few months will give you a clear idea of what you should offer to your prospective buyers on the big day.

5. Optimized Product Listings 

Ensure optimizing your product listings ahead of Amazon Prime Day. For instance, if you are selling apparel, a customer would like to have all the information related to the material you’ve used, designs, patterns, variations, sizes, colors, etc. 

You are required to provide these details through product listings. The more descriptive your listings are (filled with highly searched keywords), the higher chances it will have of selling. 

In addition, you can also use Amazon A+ content to add and modify product descriptions, images, and texts.

6. Spend on Advertisement

Optimizing your Amazon Pay Per Click campaigns is integral for your eRetail business, especially on Amazon Prime Day. The reason is that during the time, everything became amplified on Amazon. The  traffic increases exponentially. The potential for better ad performance also rises. Subsequently, the competition also gets tougher as the sales potential of Prime Day attracts more sellers. 

Thus, ensure you use PPC campaigns correctly. Otherwise, you are going to miss out on massive sales opportunities. 

Are You Struggling To Win On Amazon Prime Day 2023 At The Eleventh Hour?

These tips, coming straight from Amazon Pros, will help you secure success in this big event and enable you to drive sales and revenue by bolstering your presence on both- search engines as well as Amazon. 

If you are still not sure of your preparations, you should take help from specialists. Experts at Data4Amazon are well-aware of the plan of action to be channelized for augmented sales. Hire an Amazon virtual assistant for Amazon marketplace management and successfully get through Amazon Prime Day 2023. Reach out to us at info@data4amazon.com without wasting any more time.