The fact that Amazon, being one of the most valuable brands in the world, is an opportunity waiting to happen, is nothing new under the sun. We know it, and presumably, so do you. But what many of us don’t know is how to grab this opportunity with both hands. So, let’s cut to the chase, and get down to business. Your Amazon store would only work in your favor, if you optimize your listings for visibility, relevance, and conversions. As simple as that. And goes without saying, if you have been doing it for any other reason, it’s time to right the wrong, and make your listings count. Here’s what you should do:
Work on your listing title
Make sure your title strikes a balance among the requisite elements, including the brand name, material, key features, product type, and color. And not to mention, you have to play it smart, and incorporate the target keywords as well. Easier said than done? Well, for an Amazon store SEO services expert, it is indeed easy, but nevertheless, if you decide to do it on your own, you now know the drill. Coming back to the title, here’s what would help you get the most out of it:
- Look for the most popular keywords for your product. Use a tool or two, if required.
- You could even leverage an ASIN lookup tool, especially if it helps you get the hang of the keywords that the competition is using, and collect important data.
- While you are at it, might we suggest that you focus only on the competitors in the top three spots, i.e. the ones with the most customer reviews? Doing so will fetch you more data because chances are that they have been in the business for a while.
- Once you have the relevant data at your disposal, do weed out the irrelevant search terms.
Don’t mistake the bullets for a sidekick
If you do miss out on some of the keywords, and are unable to use them in the title itself, do make it a point to include them in the bullets. Also, it’s imperative for you to look out for products that go down well with your listing. Take for example, a phone case. Incorporating brand names or rather the specific models like “iPhone 6s” and “iPhone 7 in your listing would be a good idea here. Lastly, if you do offer a product warranty, now’s your chance to make it known. That said, you’ll need to figure out the order that works for you, and place the bullets accordingly.
Become a storyteller
Yes, it is tempting to only work towards improving the ranking, no doubt, but do keep in mind that you also need to increase the visibility, more so if you want your listings to stand out from the crowd. And so, while you should of course use the bullet points to your advantage, it is equally important that you don’t let the product descriptions take a back seat. If anything, you should see them as an opportunity to tell your story. How else would the prospective customers get to know about your brand and the products in the offing, right? On that note, a well-written description, especially one with a strong call to action (CTA), will not only attract the customers, but would also have a positive effect on the conversions.
Let go of the meta keywords HTML tag
Well, the tag in question is pretty much outdated, and therefore, it makes sense to look for an alternate, one that’s not visible to the customers. Luckily for you, backend search terms could easily fill the void. And guess what, they get indexed just like the search terms in your descriptions or the bullet points do. So, it’s a win-win situation for you, wherein you can stuff all of the remaining keywords, without having to compromise on the engagement quotient of your product copy. Then again, an expert, preferably someone with a successful tryst with Amazon listing creation services, would know this already, and can take the burden off your shoulders.
Do not write the reviews on your own
Believe it or not, but Amazon has been cracking down on fake reviews, because more often than not, such reviews mislead the customers, preventing them from making an informed decision. So, it’s advisable that you get an expert on board, one who not only renders Amazon store SEO services, but also knows a thing or two about review writing, and can help gather honest reviews. And of course, you can always reach out to your customers, and ask for feedback. Either way, do work on the reviews, if you want the prospective customers to choose you over the competition.
And then there are a couple of anecdotal or rather subjective ways as well, which could turn the tables for good:
- For starters, you could give Fulfillment by Amazon (FBA) a shot, because the items fulfilled by Amazon do seem to rank higher than the ones that are not.
- If the seller and the brand names contain any of the main keywords you are focusing on, do not hesitate to make them a part of the listings. Who’s to say you won’t be experiencing an increase in the organic rank if you do so?
- Lastly, do ensure that your product photos make the cut. Sellers out there have had positive correlations with photos, with some even experiencing a noticeable increase in the rankings.
When all is said and done, do remember that Amazon.com is pretty much a search engine. In fact, with the advent of Alexa, it has grown to become an answer bank, if you will, helping resolve the customers’ voice queries. So, it’s important that when you do get down to listing creation or work on improving one that’s already there, you keep the Amazon search algorithm in mind. Or better still, leave it to the professionals. Experts at Data4Amazon can easily step in, and save the day. Reach out to them at firstname.lastname@example.org.