“Amazon is the leading e-retailer in the United States with close to $232 billion of net sales in 2018.”
Amazon is a world-renowned marketplace, with more than 200 million unique visitors per month in the United States alone. With such surging numbers, it has become the world’s number one search engine for products. No wonder businesses of all sizes are striving to get a foothold on Amazon.
Continue reading “Amazon Product Listing Optimization Strategies for 2021”
The ongoing battle between the two tech giants – Amazon and Google is heating up intensely. In fact, Amazon has been dominating Google in product searches of late. According to a report by Jumpshot, Amazon witnessed a substantial growth from 46% to 54% (2015-2018), while Google observed a sharp decline from 54% to 46% in the same time period. In simple words, Google has started losing its unwavering dominance as the go-to platform for product search queries.
Continue reading “The Rise of Amazon as the World’s Largest eCommerce Search Engine”
Making it big as a seller isn’t as easy as it sounds. The fiery competition and ever-increasing customer demands only make it harder. To understand things better, let’s see things from a buyer’s perspective first. Shoppers look for products that can be easily identified as meeting their needs. Consider a retail store for example. Customers make use of several senses, including touch in order to arrive at a decision. But online shopping leaves no room for the coveted touch factor. How then a customer is supposed to judge your product? The answer is your product image, which with its visual appeal, makes up for the lack of touch.
Continue reading “Amazon Product Images Can Make or Break Your Sales: Take Your Pick!”
With its 2017 net sales reaching an astounding $178 billion mark in the United States,
Amazon has become synonymous with eCommerce in many aspects. It is no wonder that it is becoming the first choice for sellers who are new to the eCommerce terrain.
When it comes to selling well on Amazon, simply creating a listing and taking a back seat doesn’t help much. In order to keep your sales boat afloat, it is important to deploy Amazon product listing optimization, the right way . However, while doing so, it is necessary to keep in mind that you are not the only one optimizing your listing. In fact, there are a large number of Amazon sellers who are putting their best foot forward to rank in the top search results.
Continue reading “3 Unconventional Ways to Optimize Amazon Product Listings”
