Hello, Amazon Sellers! We’ve got news for you. A Deloitte forecast has predicted around 13.5 % growth in eCommerce sales during the 2022 holiday season (nearing $262 billion in sales).
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If you are selling products on Amazon, one aspect that you shouldn’t be missing out on is Amazon marketing services. As a seller, you want to reach the right customer and without hitting the bush you can now filter your targets through sponsored ads, headline ads, product display ads, etc. Amazon launched this feature to help you distinguish yourself from thousands of sellers, gain relevant audiences, and boost sales. However, to achieve all this, you need to outsource Amazon marketplace management services to optimize and update your store listings, content, images, reviews, and every essential aspect that contributes in influencing your sales through ads.
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With the increase of mobile and internet usage it has become necessary for the sellers to have their presence on Amazon as it helps them drag more audience to their product. Hence, it simultaneously increases their product sales. Everyone is aware of the fact that amazon is the largest search engine as compared to other platforms including Google.
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As the largest eCommerce platform worldwide, Amazon is currently helping nearly 2.7 million sellers reach over 300 million customers across 180 countries.
Selling on Amazon offers several perks to businesses, including increased brand awareness, higher buyer retention, and more sales. It allows sellers access to an enormous audience, facilitates swift scaling, and equips their performance with useful tools.
Continue reading “4 Must-Know Amazon Vendor Central Updates in 2020”
As a seller on Amazon, you have access to a potential consumer base of over 310 million people. How are you planning to use this fact to spike your revenue in 2020?
Between 2010 and 2020, the global eCommerce industry has undergone an incredible amount of change. People now shop on their phones, make purchases through social media, and get access to sellers across the globe. Digitization, seamless experiences, cross-border trade, digital wallets, multi-channel shopping- that’s the world we’re living in right now.
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“Amazon is the leading e-retailer in the United States with close to $232 billion of net sales in 2018.”
Amazon is a world-renowned marketplace, with more than 200 million unique visitors per month in the United States alone. With such surging numbers, it has become the world’s number one search engine for products. No wonder businesses of all sizes are striving to get a foothold on Amazon.
Continue reading “Amazon Product Listing Optimization Strategies for 2021”
If you’re an Amazon seller, then the world is your oyster. And as most sellers must be aware, the marketplace is swarming with more and more customers every day, with each having their own set of demands. In such a scenario, it becomes important to come up with a mechanism that offers accelerated and a rather convenient approach to fulfilling the very demands. Luckily for you, one such mechanism is already in place and it has helped sellers like you to increase profits, decrease burden, and more importantly save time. Well, it’s called the FBA or Fulfillment by Amazon.
With The Motley Fool, a well-known financial advisory services company, having recently predicted that Amazon.com’s ad prices could go up next year, the million-dollar question is, is it still worth investing in Amazon marketing services, assuming that you could soon be looking at a greater investment? More importantly, can’t you simply optimize your listing, and (hope to) sell more? Well, the answer is “Yes” and “No”. Nothing beats the good old Amazon product listing optimization, agreed, but then, Amazon PPC ads come in a close second. They too can be a potential revenue driver, if leveraged well.
Starting an online business is no cakewalk. There are a lot of things to think about, and a lot of things to plan. However, starting an online business on Amazon can be quite easy, provided you get the right guidance and the appropriate support.
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Most sellers on Amazon are already familiar with the Amazon Marketing Services. In simple words, it is a way to see a spike in the traffic on their product pages. But, many of them complain of not getting the expected results. This is because they are committing serious blunders whose results are drastic. Some sellers even make the mistake of thinking that once they set an AMS campaign, their work is complete. Which is nowhere near the reality.
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