The success of Amazon has in itself become an area of study for eCommerce sellers. Amazon presents itself as highly customer-centric. One of the major reasons behind its immense success is a sense of credibility that we assign to products that are sold via Amazon.
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No matter what type of business one is willing to establish, investment is crucial and mandatory at the same time. In order to succeed in the long run, you need to put in money to get more money.
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With the increase of mobile and internet usage it has become necessary for the sellers to have their presence on Amazon as it helps them drag more audience to their product. Hence, it simultaneously increases their product sales. Everyone is aware of the fact that amazon is the largest search engine as compared to other platforms including Google.
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As a seller on Amazon, you have access to a potential consumer base of over 310 million people. How are you planning to use this fact to spike your revenue in 2020?
Between 2010 and 2020, the global eCommerce industry has undergone an incredible amount of change. People now shop on their phones, make purchases through social media, and get access to sellers across the globe. Digitization, seamless experiences, cross-border trade, digital wallets, multi-channel shopping- that’s the world we’re living in right now.
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What lies behind Amazon’s success?
Jeff Bezos. Innovative technology. A progressive mindset. Vendor relationships. Continuous diversification. Global workforce. There are many answers to this one.
However, a huge chunk of credit for Amazon’s success goes to its exceptional customer experiences.
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With millions of products listed on the Amazon marketplace, how do you think customers choose to go for a particular listing when making a purchase? Well, it’s a no-brainer. They go for the one that’s the easiest to find. Customers are looking for easy access to product information, listed under the right category. And this is exactly where Amazon product catalog comes into the picture. Managing your product catalog well and updating the product information on a regular basis is an important step towards a perfect Amazon listing and a satisfactory customer experience.
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Being a seller on Amazon, you must have realized it by now that it is quite difficult to survive the fierce competition, let alone win it. There are millions of products listed on Amazon, with the number growing with each passing day. If you think that merely getting yours listed will do the trick, think again! Getting a quality product listed on Amazon is the bare minimum. There is a lot that goes into a successful Amazon listing, one that makes it to the top of the search results and eventually increases your conversions.
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With more than 5 million sellers on Amazon, there’s clearly no dearth of options for a customer. As a result, you are required to deal with a huge competition in order to stay ahead and get noticed by the buyers. For that to happen, you’ll have to give your buyers a reason to pick you over the rest. Analyzing your competitors is the first step to coming up with a strategy to persuade your customers to buy from you. A detailed competitor analysis will provide you with just the right information about what’s currently working on Amazon. But then again, it’s only going to benefit you if it’s done right. Competitor analysis tends to involve multiple aspects, with each needing equal attention.
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Most sellers on Amazon are already familiar with the Amazon Marketing Services. In simple words, it is a way to see a spike in the traffic on their product pages. But, many of them complain of not getting the expected results. This is because they are committing serious blunders whose results are drastic. Some sellers even make the mistake of thinking that once they set an AMS campaign, their work is complete. Which is nowhere near the reality.
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