About 5 million sellers and still counting – that’s Amazon for you in a nutshell. With the increasingly-growing numbers, gaining traction and getting your products noticed is also becoming tougher. And truth be told, the competition won’t be getting any less fierce, not anytime soon. In fact, 2019 is likely to further witness a rise in the number of sellers out there. So, simply getting your product listings live on Amazon is not going to help with the sales. What you need is a well-defined strategy to promote your listings in the coming year.
On that note, here’s a list of things that you can do to promote your listings in the right manner.
- Go easy at first
Including PPC ads doesn’t necessarily guarantee increased sales and traffic, not at first. You’ll have to test and see what works best for your products. The best way to do that is starting on a small budget, and gradually scaling up once you know what’s working. Since you’ll be paying for these ads, you need to be careful so as to not going about it with half-baked ideas.
- Monitor your profits
Choose a product that is highly likely to convert visitors into customers. You’ll know what that product is after thorough research of the trending and ‘in-demand’ products. Optimize the product ad using the targeted keywords to maximize your profits. Once you have the right product and its optimized PPC ad, you’ll need to carefully monitor the profits you’re gaining from it. You can also get some help from an Amazon expert to plan what’s best for you.
- Use the lightning deals
Another great way to promote your products and gain customer attention is getting them featured in the lightning deals. This is a great way to get exposure and improve on sales rankings.
- Pick and work on one platform
While you could promote your products on multiple platforms including Facebook, Twitter, Pinterest, Instagram, etc., focussing on one platform at a time will serve the purpose best.
- Create a profile for your brand
Use a social media platform and create an exclusive profile, entirely dedicated to your brand. Post pictures and exciting deals on your page. The way to gain maximum customer attention would be to include things that interest them. Be quirky, funny, and include elements that both entertains and persuades your customers.
- Turn to influencers
Social media influencers who already have a large fan base can get your product in front of a huge number of people. Turning to them to get your products featured can increase the visibility of your products, and hence the sales.
- Start a dedicated blog
Build a website that is entirely dedicated to your brand, and start posting blogs that include information about your products. Additionally, you could also include blogs featuring generic information that can help the buyers.
- Guest posting
With guest posting, you can get your blogs published on websites with relatively high domain authority (DA) in order to promote your Amazon listings. Choose websites that make your blogs visible to your target audience to get the most relevant traffic.
- Reach out to your existing customers
Your existing customers can be addressed using the Jump Send option by Amazon that helps you run email campaigns automatically for multiple customers at a time. This will also help in getting quality reviews and feedbacks, which would eventually add to your brand image.
- Create useful content
Come up with content that is not only useful but intriguing for the customers. Make them join your mailing list by providing them quality content, while at the same time ensuring that you leave them asking for more. This can prove to be useful in generating quality mailing lists consisting of potential future customers.
1. Use sponsored ads to increase the visibility
One of the best ways to promote your Amazon product listings is using the pay-per-click or sponsored ads. If you opt for AMS (Amazon Marketing Services), you get to leverage sponsored ads, product ads and headlines ads for your listings. These ads are highly effective in driving traffic to your product page, more so when optimized to address the target audience. However, before you take to these ads, do refer to the tips below to get it right:
2. Get down to social media marketing
Social media is one of the best ways to gain maximum authority and build a stronger brand presence online. Attracting new customers and building trust amongst them are few of the benefits that social media marketing can offer. Following are some tips to make the most of social media:
3. Start blogging
Blogging can be a great way to reach out to a larger customer base, interested in not only buying but obtaining information as well. As a promotional strategy, blogging can be used to both promote and educate your target audience about your products. Here are some pointers to follow this strategy right:
4. Leverage the power of email marketing
Building an email list can be a great way to maximize the customer value, and boost your conversions. Not only will it target the right audience, but it will also help you in launching new products on demand, and thus enhance customer relations. Here’s how you can go about it:
The rising competition does make it difficult for your Amazon listings to get eyeballs, but using the right strategy in the right way should serve the purpose well. All you need to do is try and test what works best for your product page. And once you’re done, get down to designing your action plan for 2019 before it’s too late.
Looking for an Amazon expert to help you promote your listings? Well, look no further. Experienced professionals at Data4Amazon can help devise just the right strategy you need to promote your Amazon product listing and increase your conversion rate. Connect with us at email@example.com for a deeper dive on how we can be of help.