Amazon has oft created opportunities for enterprises and businesses, sometimes in form of its highly competitive web services and other times with its retail platform that beats search engines like Google when it comes to product searches. Amazon’s expansion has been global with Australia being its latest annexation. Its Australia launch turned out to be the biggest ever in the retail giant’s history. Seeing how Amazon has prevailed in multiple hemispheres speaks volumes of the growth potential it has. Online retailers are eagerly riding the waves of Amazon’s momentum and many stores are doing profitable business with its means. If you are an online seller hesitant to move to Amazon, it is never too late to rise to the top with your own Amazon store.
Here is why you should begin your retail journey with Amazon if you have not as of yet:
A platform where common customer concerns are effortlessly solved:
Cart abandonment is an issue retailers across the globe struggle with. It really pushes sellers towards a conundrum to figure out what went wrong in the first place. Also to convert abandoned carts customers different tactics are to be employed using channels like email directing visitors towards landing pages in an attempt to win them back. One of the most common reasons for cart abandonment among online store visitors is extra hidden costs. The transparency of selling on Amazon without any hidden charges solves the issue without any fuss.
Another significant trouble for visitors that causes them to leave there purchase halfway is website errors. Amazon is known as one of the most competitive websites which handles large amounts of visitor traffic without being hindered by errors. So you can be assured of your store performing well irrespective of traffic.
Amazon is a paragon of personalization:
Amazon has been one of the first industry figures to use personalized recommendation engines, as a seller it makes your reach easier to customers who are buying products related to your listing. Additionally the access to leading edge resources and predictive marketing insight keeps Amazon a step ahead of other competitors. So sellers get to stay informed with the maintenance costs of inventory management and stock keeping before anywhere else. Also with Amazon’s prime membership, free personalized shipping has become an audience hit.
The liberty to choose between Amazon’s and your own infrastructure:
Sources: Dataconomy, Fitsmallbusiness, Hubspot, Econsultancy, Viral-launch
Whether you have access to your own stock keeping and storage arrangements or not, you can go ahead with your Amazon listing creation without worry. You can make use of Amazon’s inventory resources and rely on its well oiled logistic mechanism to fulfill your orders and shipping. In case you have your own inventory resources, very well, you still can sell your products while taking full control of your product delivery and shipping.
Still awaiting the creation of your seller account? Wondering where to go from here? Be sure to check out our guide to sell effectively on Amazon here for more insight.
Get in touch!
We provide retailers with all the necessary support to cruise along on the path to growth, be it our Amazon listing creation assistance or copywriting services. Need help with your listing? Write to us at email@example.com