Step By Step Guide For Creating an Amazon Store

Amazon store setup

Being one of the most popular marketplaces, Amazon indeed has reached a position where it has a huge number of sellers and a customer base. Not only is it a platform to reach more customers but it also enhances your value proposition. Thus, many brand owners are now reaching towards Amazon store setup management for global brand recognition, increased traffic, and a rich shopping experience.

In this post, we will talk about the concept, benefits, and key features of the Amazon store. Further, we will elaborate on the steps to create an Amazon store followed by common questions related to the store building.

What is an Amazon Store?

Amazon Stores is a perfect example of a DIY (Do-It-Yourself) solution. It is introduced for sellers and vendors who aim at establishing their own brand stores on Amazon. This feature is primarily designed as a free self-service platform that allows brand owners to create a store, design multiple pages to promote their products, brands, and more. Here’s how an Amazon store looks like:

Introducing Amazon Store

Why Should You Own an Amazon Brand Store?

Amazon Store setup is an ideal method to construct adaptable pages by displaying a little or single gathering of things. You can incorporate a slideshow containing photographs, writings, recordings, and different sorts of content. This makes it incredible for new item dispatches.

1. New Opportunities For Growth

You should see your Amazon store as a safe haven away from contenders publicizing on the stage. Any dealer who has promoted on Amazon knows exactly how pervaded Amazon postings are with PPC openings. Along these lines, by making a store page, you give your customers a spot to scrutinize every one of your ASINs with no interference to the transformation cycle from your rivals.

2. Display All Your Products

Amazon store setup is an incredible chance to permit Amazon customers to see your whole reach in one spot, not at all like those without one, your items can be separated from each other as opposed to being introduced as a confused rundown. You can isolate your items into various classifications that clients may be explicitly searching for. So, you make it simpler for buyers to discover what they need and explain every one of the items you sell at last further developing the client experience and conceivable transformation.

3. Launch New Products Efficiently

New item dispatches can be exorbitant in regards to promoting on Amazon since you should effectively assemble Amazon SEO positioning without any preparation. Making a Store is free be that as it may, and gives a stage to publicize your new reach for no additional expense other than Sponsored Brand promotions. So, you can make Amazon Sponsored Product promotions around your new item to bounce the line on the indexed lists until you develop pertinence and make Sponsored Brand advertisements with your new item becoming the dominant focal point so your new reach is seen all over Amazon. You will hence twofold your Sponsored advertisement crusade importance by multiplying the number of supported promotions you can utilize.

4. Drives Brand Affinity

Further to adding character to your image, your Amazon store page can likewise give you the chance to make clients dependable. What content you decide to advance on your image page can assist you with associating your clients through shared normal qualities. Composing content about your image story will help in such a manner and will likewise cause your image to appear to be more congenial and expert.

5. Carries customers from off-site to your Amazon pages

Amazon store setup and management additionally gives you a static URL that you can use on any of your social posts so you can drive clients to your ASINs. It is a smart thought to send customers to your Amazon record to make buys as the more changes you make, the higher your positioning becomes. Hence, despite the fact that it might appear to be illogical to drive deals from your Brand’s site, sending customers to your Amazon store page is the ideal stage to assist with further developing your Amazon SEO and your change rate.

Building your store on Amazon is easy with an Amazon Specialist by your side. Here’s How An Amazon Virtual Assistant Can Help You Scale Your Business Up

Building an Amazon Store

Core Features of Amazon Store

Amazon is a powerful tool to create your own store, establish your own brand, and own an Amazon web address. It will drive customer engagement by offering catchy layouts and designs to display your products. Let’s discuss its core features:

1. Unique Design
Amazon stores allow brand owners and sellers to choose a suitable design from a huge collection of preset designs and layouts which has customizable features.

2. Customized Product Curation
You can highlight your best-selling products or handpicked items and customize them with compelling multimedia content to draw more customers.

3. Integrated Promotional Tools
Amazon stores are equipped with in-built tools that allow customers to share their favorite products using social media. It further increases your brand and reaches and enhances traffic.

4. Create Multiple Product Pages
You can leverage the feature of creating various pages to talk about your brand as well as display products depending on your business goals.

5. Rich Media
Amazon stores also help in uplifting the overall shopping experience by offering attractive media, content, images, and text. These can be incorporated to enhance the appearance of your products. Also, a compelling way to promote your brand and products quickly.

6. Favorable For Sellers With Zero Coding Skills
Since Amazon stores offer a variety of layouts and designs, sellers do not have to code and create programs.

How To Create An Amazon Store?

Creating a store is not a simple task, it takes a lot of effort and time. However, when you manage multiple tasks at a time, mistakes are common to happen, and to avoid so, you can opt for Amazon Store Management Services to build a strong online presence.

1. Start with a Professional Seller Account

The foremost step in creating an Amazon store is to set up a professional seller account. After this progression, Amazon will need more data about your business, including your payment info. To check your contact subtleties, the commercial center will call you at the number given.

This affirmation step likewise incorporates acknowledgment of Amazon agreements. At the point when you are finished with this stage, press the “Complete Registration” button on the right half of the page.

Here are the details you must provide in order to create a professional seller account:

  • Name (as per the income tax return)
  • Full address
  • Contact number
  • Email address
  • Business structure type (LLC partnership, sole proprietor, corporation)
  • Registration state
  • Your FTI (Federal Tax Identification) number

For identity verification, you need to provide the following documents:

  • First & last name
  • DOB (Date of Birth)
  • Government-issued ID like driving license number
  • Country of issue
  • A high-quality image of your ID
  • Your bank account statement
  • Credit card details for the monthly expense of $39.99.
  • A U.S. bank account number

This is a crucial step, so it is recommended to opt for Amazon store setup and management services.

2. Determine a Business Channel

Since Amazon gives you the choice to sell from your own site just as Amazon Marketplace, you ought to conclude which is better for your business. Utilizing the two channels enjoys such benefits as lower exchange expenses. All things considered, remember about the weaknesses which can remember troubles for including items and numerous limitations on what you can sell including, for instance, limitations on attire deals.

At the point when you’ve settled on your choice around here, continue to the following by clicking “Begin” and move to the subsequent stage.

3. Register Your Brand

The ABR program is designed to protect your brand and improve its image on Amazon. It also lets you “restricted” selling categories as well as better marketing & advertising features.

Registering your brand with Amazon gives you total control over all the pages you have created for your store. The Brand Services of Amazon will assist you in removing any disobedience done to your brand’s trademark by counterfeit sellers. The details required to register your brand on Amazon are as follows:

  • Your brand name (as per the United States Patent and Trademark Office)
  • Brand’s serial number (USPTO enlisted)
  • List of countries where you are manufacturing and distributing your products.
  • Brand name’s picture on your item
  • Product label image
  • Product image(s)

4. Get Your Graphics and Product Details Ready

In the event that you have effectively finished the past advances, you should manage Seller Central which is the place where you will deal with your Amazon shop. Prior to posting data about your items, you need to plan item pictures and a store logo. Besides, you’ll need UPC codes and item portrayals.

Amazon store management

5. Create Your Store Homepage

Once your brand is registered with Amazon, you need to open Ad Console or Seller Central and from there you can navigate to Manage Stores.

Amazon Store Creation

Now you will see a list of brands that are allowed to create an Amazon store. Select your brand and then you will be prompted with different homepage templates.

Amazon store view

As per the Amazon rules, online retailers ought to have a UPC for each item they add to the stage. Most retailers like to begin simply by utilizing an item name. Notice that this field will work with the ASIN (Amazon Standard Identification Number) of the item. In the event that you’ve added an item that as of now exists on Amazon, look for its UPC or ASIN first.

Amazon advertising

Then, at that point, fill in the item data with the SKU, value, amount, and condition, since the stage forbids the offer of utilized merchandise. Subsequent to moving to the following area, you’ll transfer item pictures and an item portrayal.

6. Build Your Store Pages

Now when you are done building your homepage, the next thing is to create your store pages. These are additional pages apart from your main page that includes catalog categories, best-selling products, offers, new launches, deals, etc.

Amazon Store Setup

Make sure to keep it simple and easy to navigate, so that customers do not have a hard time finding products on your page. You also opt for Amazon product listing optimization services to manage all the crucial listing and optimization tasks.

7. Add Content Tiles

Create a strategic plan while creating content tiles. Make sure to map out your page view and how exactly you want your customers to approach your brand and products.
Once you are done with the strategizing, make sure to add content tiles for every store page.

What are content tiles? It is the space left for incorporating the content or product descriptions so that customers get to know the product in a detailed manner. It includes:

  • Header Tile
  • Text Tile
  • Image Tile
  • Image with Text Tile
  • Video Tiles
  • Gallery
  • Recommended Products Tile
  • Product Tile
  • Product Grid
  • Best Sellers

In order to rank your store on search results, you need to add quality content, high-resolution images, product descriptions, reviews, etc. Outsourcing Amazon product listing optimization services can fulfill all these tasks to enhance your product and store discoverability.

Amazon product listing optimization

8. Time To Upload Your Products

After adding content tiles to your store pages, now you need to use the ASIN search tool to integrate every product in the grid tiles and content tiles. Or you can opt for Amazon product listing optimization services for effective product categorization, product specifications, image optimization, title optimization, and more.

9. Submit For Final Preview and Approval

The final step is to publish and preview your Amazon store. But before publishing, make sure to check the following pointers:

  • Grammar mistakes
  • Spelling errors
  • Branding inconsistencies across pages
  • Improperly uploaded images and videos
  • Improperly linked ASINS and store pages
Amazon product description

In case you’re asking yourself how to make an Amazon store and make it more custom, you may discover this data intriguing. Further, Amazon store setup and management services furnish business owners and sellers with a speedy online shop setup. All things considered, the platform also has some customization highlights, similar to a few subjects with essential formats and plans.

The best way to create a store on Amazon is by hiring an Amazon virtual assistant who can help you completely manage and update your store with utmost precision.



1. Is there any charge for creating an Amazon Store?


There are no charges, you can create an Amazon store for free. It is a great channel to raise your brand and reach a large number of customers quickly.


2. Where do customers can access the store?


The stores you create are displayed on the Amazon website, Amazon mobile app, and desktop.


3. Who can create a store?


Brand owners, agencies, and vendors who are registered with ABR (Amazon Brand Registry) program can create a store on Amazon. However, Amazon DSP sellers can also own a store only if they should have an advertising account.


4. How do I enroll my brand?


To build your store on Amazon, you are required to submit a registered trademark which should be approved by Amazon. Then, you can enroll your brand on Amazon Brand Registry.


5. How to keep a track of my store’s performance?


The ‘Amazon store insights’ will give you all the details related to the visitors, views, clicks, etc.


6. How long does it take to create an Amazon Store?


The time to build your store depends solely on certain criteria:

  • Your business needs and goals.
  • How exactly do you want your store to look?
  • The outcome of your store after building it.
  • The way of presenting your products.

Creating a store is easy for sellers and owners, as Amazon offers a wide range of preset design templates and tiles. With the help of Amazon store setup management, you can choose whatever fits your requirement without the need for coding.

Once everything is completed at your end, you need to submit it for review followed by final approval from Amazon. The review process takes up to 72 hours.


7. Do stores display on all devices


Yes, the widgets and templates are responsive i.e. they are compatible with any device, size, and screen.

Need Assistance Creating a Store?

Now when you know all the features of the Amazon store and how it can benefit your business. It is high time to start creating your store on Amazon by following the steps mentioned above. Although, it can be a hugely time-consuming task when you have other business activities to take care of. Therefore, Amazon store setup and management services can be an ideal option. We understand your unique business needs as well as goals to deploy a team of professionals who are the perfect fit for you and your business.

For more information, connect with us via or call us at +44 203 514 2601, +1 585 283 0055.