Ever since Amazon came into being, it has been climbing up the charts and will continue to do so in the coming years. The marketplace provides enough opportunities to retailers, merchants, and other third-party sellers to expand their business as well as sales. However, not everyone succeeds or gets the desired results; sellers who create and optimize their product catalogs are the ones who convert better, sell better, and gain a competitive advantage. On that note, let’s have an insight into Amazon catalog management and creation along with a bunch of tips to optimize your catalog for maximum gains.
Amazon Product Catalog: What is it and Why is it Important?
In layman’s language, a product catalog plays the role of marketing collateral to showcase your products with the help of relevant details including description, specifications, features, images, reviews, and much more.
According to Amazon “As a seller, your online product catalogs need to be segmented according to the type of goods you are offering for sale. Therefore, a product catalog focused on electronic goods should be separate from a catalog on children’s apparel. This is not only because your products are completely distinct from each other, but your targeted customer base for different products may not overlap. Product specific catalogs also ensure that potential buyers are able to navigate through multiple products of a similar type and explore their options, which could materialize into increased sales.”
As an online seller, you must know how to sell more than your competitors on Amazon, and a worthwhile product catalog is one of the crucial steps that take you there. It represents your business on Amazon and requires you to organize, update, standardize and publish product data in a way that stimulates buyers. With millions of products to compete with, you must indulge in an effective Amazon product catalog setup and management to attract customers easily as well as quickly.
Tips for Creating an Effective Product Catalogue on Amazon
Owing to the popularity of Amazon and its marketplaces, it has become rather mandatory for retailers to have an engaging and persuasive Amazon product catalog setup. Here are a few tips to create one:
Select the Right Category
Before you get down to catalog creation, the first and foremost thing is to choose the right category – one that fits your product line. For instance, if you are selling a refrigerator, you could choose either electronics, electrical appliances, or home appliances. Choosing decor, for instance, can have an adverse impact on your Amazon product catalog setup and listings while making it difficult for buyers to locate your product. This is primarily because when buyers search for something on Amazon, they often type the product name rather than the brand name. Therefore, choosing the right category is the key to a well-crafted, discoverable catalog.
Precise Page Title
Once you are sure about the category, the next step in Amazon product catalog setup is deciding and crafting the page title in a way that’s both precise and meaningful. An ideal title must contain the product and its variations like size, quantity, or colour for buyers to get relevant information. Remember customers don’t like to read exaggerated or long titles, so stick to the product and mention only what’s relevant or required.
Unique Description
Another critical tip for Amazon store setup management and catalog creation is having unique, informative, and accurate product descriptions. Inform buyers about your product by highlighting the USPs, features, uses, and benefits. Use relevant and powerful keywords throughout the description (while avoiding overstuffing) for better rankings on search engines. Make sure you use a natural tone and simple, persuasive language to attract the audience.
You can also use bullet points for each feature to facilitate easy readability and scannability. For a perfectly written description, you can consider leveraging Amazon product description writing services from a trusted provider.
High-quality and Attractive Images
This goes without saying, a product catalog is incomplete without sharp, professional, and well-lit product images. Unlike physical shopping, online shopping doesn’t let shoppers touch or feel the product; all they can do is have a look at the images and decide whether to buy or not. Therefore, it is extremely crucial to provide high-quality images – captured from different angles – to give shoppers the exact idea of how the product would look in real life.
Stick to Amazon’s guidelines and policies while uploading the images to avoid any kind of blunders at a later stage. We’d suggest you take assistance from Amazon online assistants or photo editing experts who are well-acquainted with all the guidelines and bring forward the best outcomes.
Answer the Frequently Asked Questions
When a buyer decides to purchase a product, he/she might have some doubts, confusion, or questions regarding the product. Getting them answered is the best thing that can happen to him/her, and that’s your job to do.
As a part of the Amazon product catalog setup, you must include a list of FAQs in your catalog to help buyers know more about your product and clear any doubts they might have. However, the questions that you answer must be different from the already mentioned information, otherwise, your time and effort might simply go in vain. Remember the purpose of FAQs is to provide additional information, resolve customer queries and build trust.
Product Reviews
How many times do you find yourself looking at a product’s reviews before buying it? We guess, a lot. Well, the same goes for your audience. People, before they buy something, need assurance regarding the product’s quality, price, size, material, and several other things. This is where product reviews come into the picture as they not only give shoppers assurance about the product but build trust and help them buy without any worries. This is perhaps the reason why Amazon product review writing is gaining traction; and why you should include them in your catalog.
Once you have a general structure of your Amazon product catalog setup, you must consider a few prominent details before you get down to the designing part.
Powerful Branding
Your Amazon product catalog setup should reflect your brand identity. In other words, try designing your pages in a way that they fall in line with your brand’s logo, tagline, color, font, and other elements for strong branding.
Balanced Look
Partner with Amazon online assistants to create a stunning layout for your catalog. Experts incorporate clear and visible fonts, proper headings and subheadings, and maintain a proportion among other elements for a visually appealing page.
Connect Through Storytelling
Though the primary aim of your Amazon product catalog setup is to highlight the products you are selling. However, you can do it in a creative way through storytelling. What we mean is you can keep your audience hooked by either sharing your brand’s inception story, manufacturing process, or any other interesting story that you might have. This intensifies your catalog, adds some weight to it, and keeps buyers engaged.
Proper Call-to-Action
Remember, your ultimate goal is to convert and sell, which is why you must make it easy for your audience to flow through the sales funnel via well-placed CTAs. Part of this is clearly listing prices or buttons to avoid any confusion.
User-friendly
Besides presentation or designing, your catalog must be easy to comprehend and browse. Make it a point to place “Add to Cart ” or “Add to Wishlist ” options in a way that’s easy to access and find. The best way to integrate user-friendliness is by borrowing expert guidance in the form of Amazon online assistants.
What Next?
Create and Upload
Now that your catalog is conceptualized, you have good content, images, and an idea of the designing techniques, the next step is to upload it directly onto the Seller Central platform. However, you must follow all the guidelines and procedures for swift, efficacious upload. Remember, Amazon has all the right to subside your listing in case of policy violation, and you certainly don’t want that. We’d suggest you go for Amazon product catalog setup services to steer clear of any violations or errors and clear the way for an easily navigable catalog that’s both updated and engaging.
FAQs
1. What elements do I need to create my product catalog for Amazon?
To create an effective catalog for your Amazon store, you will need:
- Product Data
- Images
- Catalog Layout
2. How much does Amazon catalog management cost?
Well, it entirely depends on your requirements. If you are starting from scratch, you might have to pay more as compared to someone who already has a catalog and needs experts to manage it. To know the exact cost, brief us on your requirements at info@data4amazon.com, and our team will get back within no time.
3. I have a print-based catalog. Can I convert it into a digital catalog for my store?
Yes, you can easily convert print catalogs into digital catalogs by leveraging our catalog conversion services
4. Will Amazon catalog management help in improving my rankings?
Yes. Well-optimized product listings and catalogs with accurate data including brand name, SKUs, images, pricing, etc. help you in gaining higher search engine rankings and sales.
Expert Catalog Assistance by Data4Amazon
With relevant industry experience and expertise, we have a team of Amazon experts who provide an extensive range of Amazon catalog creation and management services. We serve as an extension to your team and help you maintain, update your product catalog to promote informed decision making. Know more about our Amazon product catalog setup services by getting in touch with our team at info@data4amazon.com.