Amazon Product Listing Optimization Strategies for 2021

Optimize Amazon Product Listing in 2021

“Amazon is the leading e-retailer in the United States with close to $232 billion of net sales in 2018.”

Amazon is a world-renowned marketplace, with more than 200 million unique visitors per month in the United States alone. With such surging numbers, it has become the world’s  number one search engine for products. No wonder businesses of all sizes are striving to get a foothold on Amazon.

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The Rise of Amazon as the World’s Largest eCommerce Search Engine

Amazon World’s Largest eCommerce Search Engine

The ongoing battle between the two tech giants – Amazon and Google is heating up intensely. In fact, Amazon has been dominating Google in product searches of late. According to a report by Jumpshot, Amazon witnessed a substantial growth from 46% to 54% (2015-2018), while Google observed a sharp decline from 54% to 46% in the same time period. In simple words, Google has started losing its unwavering dominance as the go-to platform for product search queries.

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