Amazon SEO Keyword Optimization: What All Needs To Be Done In 2021

Amazon SEO Keyword Optimization

From startups to household names to popular brands, Amazon has been the ultimate driving force behind eCommerce success. As the global eCommerce leader, businesses seeking visibility, reputation, sales, and profits can’t afford to ignore this platform.

But do you think it’s as easy as it sounds? On a platform that’s selling over 12 million items, do you think a business with ordinary Amazon SEO practices can stand out from the crowd?

Well, nothing comes easy and so doesn’t this. In order to gain traction on Amazon, you must go the extra mile and employ the best possible Amazon product SEO strategies because the competition is off the charts and Amazon isn’t just an eCommerce platform, but one of the most used search engines with its very own algorithm, A9.

In this article, we will talk about:

Amazon SEO: The Brief

Just like other search engines, Amazon allows sellers to employ various SEO techniques so that they can boost their product rankings and gain visibility. Further, sellers can also use certain phrases to boost their discoverability in organic searches while enhancing their overall sales. But how does this happen? Well, there’s a certain way in which Amazon acts as a search engine:

  • Customers come in and type queries in the search box.
  • The Amazon algorithm brings forward the most relevant results.

If the customers get what they were looking for, they won’t go past the first page. After all, the whole point of Amazon is to sell. Amazon is the bridge that connects sellers and buyers, and thus it presents the most relevant search results. However, as a seller, your job is to secure a first-page spot in order to reach your target audience and pop up in the search results. It’s of no use being on page 15 or 20!

So how do you gain better rankings?

The answer is Amazon listing optimization. Good listings are those with optimized images, keywords, reviews, descriptions, etc. Amongst these, keywords play an extremely crucial role for your product pages, so let’s see-

How Do Amazon SEO Keywords Work?

First things first, Amazon keywords are the search terms that people type into the Amazon search bar to find relevant products.

Not including the right keywords in your listing might simply affect your conversion and discoverability as the target audience won’t be able to see your listing. For instance, if someone is searching “blazer” – which is the Amazon keyword, and you are selling blazers but you call them coats, you might miss the target audience.

Let’s have a clearer look. “Blazer” is a good, common keyword, but it may not be enough to bring you in the first-page rankings because it’s broad. Customers might be looking for something more specific, maybe a tuxedo or a waistcoat. But the good news is, Amazon’s algorithm stands up for you in such cases. How? When you type a key phrase into the Amazon search bar, it brings up suggestions based on the other searches just like Google Autocomplete, and this could be of help.

In our case, as soon as the visitor types in “blazer”, the first predicted suggestion they see might be “blazer tuxedo” because other customers might have searched for it, and that’s another keyword for you. So, the more relevant keywords you use, the more are the chances of reaching your target audience.

Now that we have seen how Amazon SEO keywords work, it’s important to know how to make them work for your benefit. Below are some of the most fruitful Amazon listing optimization tips that, if done properly, can bring your business ample advantages.

Strategies To Make Amazon Keywords Work For Your Business?

Product Title

Product title is, undoubtedly, the most important as it explains what product you are exactly selling. For instance, if you are selling a table, make sure “table” is in the title. Further, the title must include:

  • Brand name
  • Color
  • Size
  • Type
  • Material
  • Model
  • Package Count
  • Flavour

The categories may not all apply to your products, use the ones that do. Also, the most important thing is the keywords – use relevant keywords within the character limit of 250. Place the most relevant keywords and use as many as you can but don’t go overboard or keyword stuff as that could have adverse impacts.

Product Description

Once you have framed the title, the next thing that you must be paying attention to is the description. It is one of those parts where keywords count. Your description must be concise and convincing while giving the buyers valid reason(s) for buying the product. Use key phrases, check out what your competitors are doing.

Also, make use of bullet points to break down your description and make it easy for users to read. You could mention the product’s uses, features, or benefits in each bullet for users to understand and decide better.

Backend Keywords

There are instances when users end up misspelling your product names or miss out on using the exact key phrase to your product. Being a seller, you certainly want them to find your listing but you can’t include all the potential keywords in your title. Now what?

Well, that’s what backend keywords are for. These are hidden keywords that can be integrated into the “backend” of your Amazon Seller’s account. Though these aren’t visible to the users, they serve the same purpose by bringing up your listing. Make sure you make the most of them but remember not to repeat keywords that have already been used in the title or description.


When it comes to online shopping, product images play a key role in helping the buyers buy their preferred product – since they can’t touch or feel the object. Your product images must be clear, high-quality original, and appealing enough to convince buyers in making the purchase.
Make sure you use a white background, 1000*1000 pixels images, capture different angles, and essentially focus on the product solely. In fact, you could opt-in for Amazon photo editing services and make the most of your product images, without leaving any room for doubts.

Choosing The Right Keywords?

Now that you know when and where to use keywords in the listings, identifying and using the right ones is of utmost importance. There are a number of ways that can help you in choosing the right SEO keywords; some of which are mentioned here:

Keyword Research Tools

This goes without saying but keyword tools work wonders. They simply extract data from Amazon websites and bring several keyword options for you. You just have to choose the ones that fit your product type.

Search Bar

Just like Google’s autosuggestion, Amazon’s search bar comes up with various suggestions as soon as you type something. These suggestions can be used in the form of keywords in your listings.

Product Suggestions

When a user decides to buy something, he/she is always on the lookout for similar products from other brands (your competitors). What you can do is analyze your competitor’s pages and see what products are being sold frequently while gaining some idea about the keywords being used.

Google Rankings

Though you own a store on Amazon, you can always look out for keyword suggestions on Google because a number of searches start on Google. Use Google autosuggest to see what people are searching for and optimize your listings accordingly.

Amazon SEO services could be of great help here since you can get experts who can help you find relevant keywords – ones that are a part of user search queries, help you rank and take you closer to your target audience.

What You Shouldn’t Be Doing With Amazon SEO?

Well, the first and foremost thing not you must not do with Amazon SEO is using “black hat” tactics i.e. deliberately trying to manipulate the page rankings by focusing more on unethical strategies and less on ethical ones. These include:

  • Keyword stuffing
  • Buying links
  • Spamming
  • Creating fake reviews or leaving negative reviews on competitor pages

All these practices might give you a boost but it wouldn’t last long. By adopting black hat strategies you are violating Amazon’s guidelines and it certainly won’t spare you for that. You could face serious consequences such as removal of the product, lower rankings or even account suspension, lower rankings, or removal of the product listings. Thus, if you want to stay in the game, stick to white hat SEO practices.

Outsource Amazon SEO Services And Amazon Data Entry Services To Experts

Optimizing your product listings for better ranking and visibility is crucial to business success. Even a minor error could tarnish your brand image and leave you with nothing, and you don’t want that. Also, Amazon, being the biggest eCommerce platform, expects its sellers to adhere to its guidelines, policies and put the best foot forward.

Thus, it is highly recommended to hire Amazon SEO experts in order to gain a competitive advantage and rank on the top of search results. We, at Data4Amazon, help you in successfully optimizing your product listings while managing your brand’s presence on the Amazon marketplace. Our experts handle everything from title optimization to keyword research to description writing to Amazon data entry while adopting the latest techniques and adhering to Amazon’s guidelines. Tell us your Amazon SEO requirements and we will come up with the best possible solutions.