From just being a regular online bookstore to a top-notch eCommerce marketplace, Amazon has grown to become a leading platform for online sellers. With a customer base of around 310 million, many sellers have bagged considerable profits with well-optimized product listings. If you are a seller on Amazon intending to boost your search rankings and get near-perfect product listings, then you must read through the various Amazon listing optimization tips to get perfectly optimized product listings:
With the increase of mobile and internet usage it has become necessary for the sellers to have their presence on Amazon as it helps them drag more audience to their product. Hence, it simultaneously increases their product sales. Everyone is aware of the fact that amazon is the largest search engine as compared to other platforms including Google.
As the largest eCommerce platform worldwide, Amazon is currently helping nearly 2.7 million sellers reach over 300 million customers across 180 countries.
Selling on Amazon offers several perks to businesses, including increased brand awareness, higher buyer retention, and more sales. It allows sellers access to an enormous audience, facilitates swift scaling, and equips their performance with useful tools.
In eCommerce, success depends a great deal on how fast you can make your customers believe that.
There were 1.92 billion global digital buyers in 2019. By 2021, we’re expecting more than 2.14 billion people worldwide to shop online. That’s more than a quarter of our planet’s current population.
Clearly, online shopping is popular. And, there’s a slew of very valid, very strong reasons behind that being so.
It’s super convenient.
There are a ton of options and more than enough room to be specific about what a buyer wants.
The internet offers a variety of platforms where consumers can be reached and engaged.
The overall opportunity for sales is very high, thanks to the instant nature of eCommerce.
But, it’s not all roses and unicorns, especially not for the sellers.
Turning a visitor into a paying customer is one of the biggest challenges for eSellers. When shopping online, customers can’t touch the product or interact with it, neither feel nor experience it. To be truly effective, sellers have to capture a buyer’s attention and keep it, appeal to their needs, and overcome their doubts & hesitations.
As a seller on Amazon, you have access to a potential consumer base of over 310 million people. How are you planning to use this fact to spike your revenue in 2020?
Between 2010 and 2020, the global eCommerce industry has undergone an incredible amount of change. People now shop on their phones, make purchases through social media, and get access to sellers across the globe. Digitization, seamless experiences, cross-border trade, digital wallets, multi-channel shopping- that’s the world we’re living in right now.
Jeff Bezos. Innovative technology. A progressive mindset. Vendor relationships. Continuous diversification. Global workforce. There are many answers to this one.
However, a huge chunk of credit for Amazon’s success goes to its exceptional customer experiences.
Amazon values its shoppers. It prioritizes buyer experience over most other factors that define a seller’s position in this marketplace. Therefore, creating a unique customer experience becomes critical for sellers trying to gain a solid footing on this platform.
As Amazon strives to be ‘Earth’s Most Customer-centric Company,’ so should the sellers who want to succeed. To help you there, we offer these five tips. Understand and use them to create an unforgettable consumer experience through Amazon product listings.
“Amazon is the leading e-retailer in the United States with close to $232 billion of net sales in 2018.”
Amazon is a world-renowned marketplace, with more than 200 million unique visitors per month in the United States alone. With such surging numbers, it has become the world’s number one search engine for products. No wonder businesses of all sizes are striving to get a foothold on Amazon.
Amazon is one online marketplace that has actually conquered the world. With more than 310 million active buyers, it is definitely a place to be for every online seller. And with more and more sellers realizing this fact, the competition is getting tougher by the day. So much that fetching conversions now demands perfection in everything. Be it your product listing, your product quality, customer service, or shipment method, everything needs to be just on point if you want to grab customers’ attention.
eCommerce has presented entrepreneurs with the freedom and ease to expand their businesses across the globe. The effects can be summed up by this simple fact- Nearly 25% of the world’s population is shopping online.
Dwell on that for a minute.
1.92 billion people across continents, making up hundreds of demographics with their varying preferences and expectations. Plus, eCommerce sale is expected to cross $4.5 trillion by 2021. It’s needless to point out that every online seller wants a bigger share of that consistently growing pie.
Thanks to the expanding innovative landscape, merchants can nurture the ambition of serving diverse customer expectations. However, navigating this opportunity-rich environment is full of challenges. After all, as an Amazon seller trying to maximize your ROI, you need to focus on the core tasks while taking appropriate care of the non-critical ones.
How do you make that happen? Simple- hire virtual assistants.
With millions of products listed on the Amazon marketplace, how do you think customers choose to go for a particular listing when making a purchase? Well, it’s a no-brainer. They go for the one that’s the easiest to find. Customers are looking for easy access to product information, listed under the right category. And this is exactly where Amazon product catalog comes into the picture. Managing your product catalog well and updating the product information on a regular basis is an important step towards a perfect Amazon listing and a satisfactory customer experience. Continue reading “How to Optimize Amazon Product Catalog for Better CX”
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