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Amazon dominates the online shopping landscape across the world, but largely, shoppers are not likely to explore beyond the first search results page. This makes effective Amazon store SEO crucial, as it can help improve visibility. To make things tougher for sellers like you, most of the high-conversion clicks are likely to happen among the handful of listings at the top of the search results. The impact? Even if you own a great product at an unbeatable price, it can remain invisible!
The conclusion?
You need an Amazon Store SEO strategy that drives sales and grows your brand at multiple levels:
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There is a lot of noise out there with Amazon SEO companies discussing quick-fix solutions to get your store up to date. The reality is very different! Just consider what fuels Amazon store SEO – Amazon’s algorithm updates that happen rather often, changes in shopper click behaviors that remain unforeseen, and conversion tactics used by your closest competitors – all these factors are dynamic, always changing, and ready to disrupt your presence on the search results page. Then, how can Amazon SEO be a one-off instance?
As a responsible Amazon SEO consultant and service provider, we preach & practice holistic SEO for Amazon sellers, where ongoing optimization follows fixing all fundamental mistakes and prepping your store for SEO success.
Our Amazon search engine optimization is comprehensive and an ongoing exercise combining:
While aggressive ad management will get you instant sales and brand recognition, seasoned ecommerce business owners seek long-term value through organic rankings that require minimal ongoing investment. This is why Amazon SEO is essential to drive organic rankings, delivering a better ROI than leaning excessively on paid ad campaigns. Our end-to-end Amazon SEO services offer more value, covering many aspects of marketplace research and business intelligence too.
Unlike Google’s indexing and crawling patterns, Amazon’s Search Algorithm (A10) operates with a different set of priorities — one that any effective Amazon listing SEO service must fully understand. Amazon prioritizes customer experience and factors like sales velocity over just search term relevance.
Our Full-Service Amazon SEO Deliverables
Optimizing aggressively, we focus on enhancing your account beyond the reach of your closest competitors.
Keyword Research Using Premium Tools Like Jungle Scout, Helium 10, Brand Analytics
Optimizing Content Across Title, Bullet & Product Description
Optimizing Images Across primary image carousel, storefront, A+ banners, infographics
Backend Keyword Optimization
Identifying Amazon Category-level Opportunities
Keyword Analysis for Competitor Keyword Patterns
Product Listing Page Optimization to Complement PPC Campaigns
Tracking & Reporting Product Listing Rank
Optimizing Regularly for Amazon Algorithm Updates
Amazon keyword trends are dictated by:
As an Amazon SEO company, we stay ahead, ensuring you receive the best in marketplace SEO intelligence. This means combining premium tool-based keyword analysis with expert-level human intervention and constant tracking & analysis to ensure your keyword strategy can help you grab and hold on to the top slot on Amazon’s search results page.
Our Amazon Store SEO keyword report will cover:
There will always be a few things your competitor seems to do better, and some gaps—identifying and using these as opportunities is a key aspect of our Amazon marketplace SEO strategy.
Reverse ASIN Lookup: competitor keywords that are creating the big conversion
Manual Scan: product listing elements in competing listings that look like sales influencers
Listing Scoring: benchmarking the competition for Title, Bullets, Description, A+ content
Pricing & Positioning: keyword positioning & optimizing patterns during promotions
Review Customer Sentiments: identify opportunities in competitor listings
Track Keyword Behaviors: brands high on long-tail keywords, brands with sales driven by promotional or value-driven keywords
Tracking clicks & CTR for parallel, synonymous sub-categories
Recommending an alternative sub-category that presents better selling propositions
Recommending keywords based on analyzing customer feedback over a period
Identifying keywords relevant for PPC retargeting rather than branding, seasonal sales push
Recommending optimization strategies for external traffic drivers like social media channels
Not just reports—we help PPC teams, image editors & content creators implement effective SEO
Data-driven SEO maintenance with daily updates and weekly reports
For expert consultation, write a mail to us at info@data4amazon.com
This aspect of our Amazon marketplace SEO service, provided by your dedicated Amazon SEO consultant, is a combination of daily work, weekly reports, and developing a monthly plan of action. Competitor analysis applies to the product listings of your closest competitors. The rankings are monitored daily. Changes in their optimization strategy, like changes in the title structure and even sudden pricing shifts, are mapped and logged into the weekly reports. Based on the analysis done during the course of the month, the optimization strategy based on competitor analysis is updated and shared with you. Once approved, we put this insight into action, ensuring you are always a step ahead.
We are an ethical Amazon SEO company that has been serving clients across the globe for nearly two decades. We are grounded in ethical, data-safe, and fully compliant practices, and this applies to our range of ecommerce services for Amazon, too. All of our Amazon listing SEO services are 100% white-hat, and each of them is aligned with Amazon’s best practices and recommendations. There is no fear of account or listing-level penalizations by choosing us as your preferred Amazon SEO agency.
As a professional Amazon SEO agency, we offer our customers the leverage of customizing many of our services. You can either hire a full-time Amazon SEO consultant or allow us to take over every bit of the Amazon SEO tasks. You can also scale at will, combining SEO for your brand website along with optimizing for the marketplace. You will find no cookie-cutter plans as our custom SEO roadmap is built for your preferences.
Amazon SEO services have never been about being a one-time exercise. This is an ongoing process where your store and product listings need to be continuously updated, even if the optimization upfront was thorough. Why? Because optimization parameters depend on the marketplace and competitor trends. This is why titles, bullet points, descriptions, backend keywords, and product images need to be continuously groomed to improve their organic visibility on Amazon search results. A professional Amazon SEO agency will always insist on investing in ongoing search engine optimization for an ecommerce marketplace.
Yes! An Amazon marketplace SEO service can be moderated to ensure it provides optimization-focused guidance for your PPC campaigns, too, but it is not dependent on optimization of paid ads. Amazon SEO services are more focused on boosting the discoverability of your Amazon store and product listings organically. Such services are meant to reduce your reliance on PPC campaigns. As an Amazon SEO services provider, we are confident of delivering results that are long-term, sustainable, and deliver growth without increasing your ad expenditure.
Amazon marketplace SEO is driven by a unique algorithm that is different from the algorithms used by search engines like Google. Amazon’s own algorithm, A10, uses different parameters to rank product listings, and here, the sales velocity takes a prominent seat along with higher keyword relevance and the overall listing quality. However, since Amazon is a marketplace, the customer reviews and overall seller ratings can heavily impact the ranking. Partnering with an expert Amazon SEO company ensures that the two SEO strategies don’t overlap, ensuring you succeed as an Amazon-specific retailer and as a webstore owner competing for online sales via Google.