Amazon had a market share of 44 per cent in total eCommerce sales in the US in 2017. With such promising figures, the term ‘eCommerce’ resonates and dominates in tune with ‘Amazon’ being everyone’s favorite choice of platform.
Lower prices, free shipping and positive product reviews are common factors that shape a buyer’s decision in favour of your product. However, if you want your Amazon product listing to give exceptional results, we’ll make it easier for you.
Categories to vouch for!
“You can’t wait for customers to come to you. You have to figure out where they are, go there and drag them back to your store.”
– Paul Graham
In case you want to start selling on the eCommerce giant with a few products, you can commence with categories that are immortal favourites among buyers. ‘Consumer electronics’ category ranks the highest among Amazon buyers. You can also try your hand in the ‘Home and Kitchen’ category that has shown an exponential growth in 2017. ‘Publishing’ and ‘Sports and Outdoor’ categories follow suit.
Prime membership: The keystone of Amazon’ 2017 growth strategy
Providing free two-day shipping (on most purchases), special discounts exclusively for prime members, unlimited video-streaming and library services for Kindle users has worked quite well in Amazon’s favour. If you are planning to sell your products on Amazon, not making it available for Prime would be losing a big opportunity.
Quick Steps for Amazon Product Listing
Selling on Amazon can fetch you a good sum of money if you do it the right way. Include the most important details (coupled with keywords) in product title and make your description informative and compelling at the same time. The key steps for creating your listing have been mentioned below.
Remember that taking a short- cut could save time momentarily but wouldn’t take you far. Provide as much details as you can about your products to enhance your chances of getting found. Furnish additional details about product using meta- tags.