How to Fix Common Amazon Seller Central Problems and Drive Growth

For Amazon sellers, Seller Central issues often feel like unseen obstacles waiting to trip them up just when their business is gaining momentum. Suspended listings, pricing errors, policy violations, and account health issues – all these aren’t just minor inconveniences but critical disruptions that directly affect your ability to stay competitive, increase Amazon sales, fulfill customer expectations, and keep profits on track. These issues, if neglected or not addressed promptly, can lead to serious consequences, including account suspension, lost sales, and long-term brand damage.

Let’s discuss in detail the most common Amazon Seller Central problems, their underlying causes, and, more importantly, the practical ways to fix them, before the cost of inaction outweighs the effort of fixing them.

Amazon Seller Central Issues and Solutions Explained: Don’t Let Marketplace Complexities Stall Your Operations and Profits

1. Incorrect ASIN Merge

In Amazon Seller Central, Independent ASINs sometimes merge due to algorithm issues or other reasons, negatively impacting sales and customer experience.

Possible causes behind incorrect ASIN merges in Amazon Seller Central include:

• Seller mistakenly creates multiple listings for the same product with minor differences
• Amazon’s algorithm mistakenly considers two different products as the same due to their similar characteristics and lists them as a single product.
• An Amazon seller assigns an incorrect or duplicate UPC (Universal Product Code) to different products. In that case, Amazon’s algorithm gets confused and merges two listings, considering both products are the same.

Impact of the “Incorrect ASIN merge” issue on Amazon sellers:

• The customer experience suffers significantly when different products or variations are merged. Buyers encounter confusing product pages with mismatched descriptions, images, and specifications, leading to increased return rates and negative reviews.
• Persistent issues resulting from incorrect merges, such as negative feedback or high return rates, can lead to account suspensions or listing restrictions.
• Incorrect merges can allow unauthorized sellers to compete on the duplicate listing, potentially losing the Buy Box to lower-priced or non-compliant sellers.
• Resolving incorrect merges requires opening cases with Seller Support, consuming significant time and resources.

Practical ways to fix the “Incorrect ASIN merge” issue for Amazon Seller Central:

i) Utilize Amazon’s self-service tool to unmerge ASINs

Amazon provides its proprietary Split product detail pages self-service tool to request unmerging of incorrectly merged ASINs. You can submit the ASINs involved and request that Amazon’s team relist them as individual listings.

ii) Submit a case to Amazon’s team to unmerge ASINs

If the self-service tool doesn’t work, create a case by navigating to “Help” > “Contact Us” > “Selling on Amazon” > “Products and Inventory” > “Product Page Issue” > “Merge duplicate or split product pages. Clearly explain your issue, including ASINs, product differences, and any supporting evidence (e.g., GS1 UPC certificate, product images, or invoices).

2. Seller Central Account Suspension

Amazon seller account suspensions have become increasingly common in 2025 as the platform has enforced strict policies to protect customers and maintain marketplace integrity. While Amazon seller account suspensions primarily occur due to poor account health or a violation of Amazon’s guidelines, several other reasons are also involved. Let’s discuss all of them.

Possible causes of Amazon seller account suspensions:

• Policy violation: Selling counterfeit or restricted products (e.g., CBD, weapons, or recalled items), manipulating product reviews, or operating multiple seller accounts without Amazon’s approval.
• Poor listings: Listing products with inaccurate information, misleading descriptions, or incorrect images.
• High return rate or negative product ratings: Frequent returns or poor reviews from customers indicate dissatisfaction or issues with product quality, leading to account suspension.
• Poor performance metrics: High Order Defect Rate (ODR > 1%), Late Shipment Rate (LSR > 4%), and Cancellation Rate (CR > 2.5%)
• Unverified or mismatched account information: Changing bank details, business structure (e.g., from individual to LLC), or shipping addresses without notifying Amazon or providing necessary supporting documents.

Impact of Amazon account suspensions on sellers:

• Account suspensions immediately halt sales, resulting in a direct loss of revenue. Sellers may miss out on sales opportunities, especially during peak seasons.
• During suspension, a seller loses Amazon’s search visibility and may struggle to regain competitive rankings once reinstated.
• If the suspension is lengthy or due to serious violations, the reinstatement process can be complex, and there is no guarantee of success. Sellers may face lengthy delays or permanent bans.
• Suspended sellers cannot access funds held in Amazon’s payment system (typically released every 14 days), which can strain cash flow for operational expenses like restocking or payroll.

Practical ways to fix the Amazon seller account suspension issue:

i) Understand the root cause behind the suspension

Review the suspension notification from Amazon to understand the specific issue and its root cause. Check your account performance metrics using the Amazon Seller Central dashboard (Click “Performance” and select “Account Health”​).

ii) Take corrective actions and submit an appeal

Create a plan of action, outlining immediate corrective actions (e.g., removing restricted listings, updating product information), provide supporting documents or evidence where applicable, and submit your appeal via Seller Central within the specified timeframe.

iii) Follow up and maintain compliance

Monitor email and Seller Central for responses, typically within 48 hours but potentially longer. Avoid multiple submissions, as they can cause delays in processing. If rejected, revise your POA based on Amazon’s feedback and resubmit.

iv) Take help from Amazon store optimization experts

If you are struggling to submit an appeal and reinstate the Amazon account by yourself, partner with a reliable Amazon seller account management service provider that specializes in case management and account reinstatement.

3. Amazon Listing Suspension or Suppression

Amazon’s listing-level suspensions differ from account suspensions as they target specific products while leaving your selling privileges intact elsewhere. When Amazon suppresses or suspends individual product listings, it sends a clear signal that something about your product, content, or compliance doesn’t meet their marketplace standards. These actions can happen without warning and affect both new and established sellers, making prevention and rapid response critical for maintaining consistent revenue streams.

Possible causes of Amazon listing suspension/restriction:

• Listing errors or misleading information: Incorrect product details (e.g., wrong title, images, or bullet points), missing required attributes, or duplicate listings.
• Selling in restricted or gated categories: Listing or selling products in specified categories without prior approval by Amazon’s team. You can check the complete list of gated categories or products here.
• Pricing errors or manipulation: Listing prices significantly higher than competitors (flagged as price gouging), mismatched pricing between Amazon and external sites, or manipulating reference prices.
• Manipulating reviews or ratings: Offering incentives for positive reviews or manipulating ratings, including buying reviews or paying for fake reviews.
• Compliance issues or miscategorization: Listings fail to meet Amazon’s compliance requirements or are incorrectly categorized. This includes missing required certifications, documentation, or safety standards (e.g., for products like toys, electronics, or dietary supplements) or placing a product in an inappropriate category (e.g., listing a kitchen knife under “Toys & Games”).

Here is an example:

Impact of listings suspension/restriction on Amazon sellers:

• A suspended or restricted listing doesn’t appear in Amazon search results, leading to significant revenue loss, especially if the listing is a high-performing product.
• Sellers may be left with excess inventory that cannot be sold until the listing is reinstated, leading to increased storage fees and tying up capital.
• Repeated listing suspensions can harm the seller’s reputation, both with customers and potentially with Amazon itself, making it harder to gain trust and credibility in the future.
• Some suspended listings may not be reinstated even after an appeal, which can result in long-term losses and difficulties in recovering lost market position.

Practical ways to fix Amazon listing errors:

i) Understand the reason behind the listing suspension/restriction

Check your suspended/restricted listings under “Inventory> Manage All Inventory > Suppressed and Inactive Listings”. Select the listing you want to fix or reinstate and check the reason for its suspension.

ii) Submit an appeal to Amazon’s “Catalog Team” via Seller Support

All the listing issues are handled by Amazon’s catalog team. Reach out to them via Amazon Seller support and follow the above-stated appeal process to request listing reactivation, providing supportive documents, and taking necessary corrective actions.

iii) Update listings with relevant, accurate information and ensure they adhere to Amazon’s latest policies.

If the Amazon listings are suspended or restricted due to incorrect product details, keyword stuffing, or violating Amazon’s latest product title policies, update the listings with correct information. Take help from our Amazon product listing optimization expertsif you are struggling to comply with Amazon’s latest guidelines or search algorithm.

iv) Hire experts for Amazon listings reinstatement

If your listings have been suspended or restricted due to complex issues that you can’t resolve on your own, or if Amazon is consistently rejecting your appeals, seek help from our professionals. We specialize in identifying the cause of suspensions and creating tailored reinstatement strategies, improving your chances of success and minimizing downtime.

4. Payment, Chargebacks, and Disbursement Issues

Financial disruptions (due to payment, chargebacks, and disbursement issues) are among the most frequently reported problems in Amazon seller communities, affecting both new sellers establishing credibility and experienced sellers managing high transaction volumes.

Possible causes behind frozen funds and payment issues in Amazon Seller Central:

• Chargebacks and A-to-Z Guarantee Claims: Customers filing chargebacks with their bank or submitting A-to-Z claims for issues like non-delivery, defective items, or unauthorized transactions.
• Policy violations or account restrictions: Violations like selling counterfeit goods, manipulating reviews, or poor performance metrics (e.g., high Order Defect Rate) leading to account suspension or restricted disbursements.
• Tax or legal compliance issues: Missing or invalid tax information (e.g., W-9/W-8BEN forms), failure to comply with sales tax collection, or legal disputes (e.g., IP complaints).
• Amazon’s velocity review: When a seller experiences an unexpected surge in sales, Amazon may initiate a velocity review, which can result in a temporary listing suspension or frozen funds.

Impact of payment, chargeback, and disbursement issues on Amazon sellers:

• Withheld or delayed disbursements limit available funds, hindering inventory restocking, ad spend, or operational expenses.
• Persistent payment issues may flag the account as high-risk, which can limit access to features such as FBA or advertising.
• Tax or fraud-related fund holds may require legal consultation, increasing operational costs and complexity.

Practical ways to fix frozen funds issues in Amazon Seller Central

i) Check chargeback claims in Amazon Seller Central and fix customer issues

Monitor claims in Seller Central (Performance > A-to-Z Guarantee Claims). Resolve customer issues promptly (e.g., refunds, replacements). Appeal invalid chargebacks with evidence (e.g., tracking numbers, delivery confirmation).

ii) Analyze reasons for payment holds and submit appeals with supporting documents

Review suspension notices in Seller Central (Performance > Performance Notifications). Submit a Plan of Action (POA) addressing the root cause, corrective actions, and preventive measures. Provide supporting documents (e.g., invoices, compliance records) to reinstate disbursements.

iii) Update tax details in Amazon Seller Central

If the funds are on hold due to tax or legal compliance issues, navigate to Seller Central (Settings > Tax Information). Submit required tax forms or proof of compliance. Resolve legal disputes with documentation (e.g., authorization letters). Contact Seller Support for clarification.

5. Inventory and Fulfillment Related Issues

Maintaining optimal inventory (to avoid excess FBA storage fees) while avoiding overstocking and stockouts has become increasingly challenging for Amazon sellers. Amazon sellers with inefficient inventory management workflows often struggle with a low FBA Inventory Performance Index (IPI) score. Amazon imposes storage limits on seller accounts with a low IPI score (below Amazon’s threshold, typically 500), which affects profits and sellers’ ability to scale operations effectively.

Image Source: >Amazon Seller Central

• Poor demand forecasting: Inaccurate sales predictions result in either overstocking or understocking. Failing to analyze historical sales data, seasonal trends, or promotional impacts can lead to inventory imbalances and affect the IPI score.
• High amount of unsold inventory: The IPI score gets affected due to a low sell-through rate (occurs when there is an excessive amount of inventory left unsold).
• Low in-stock rate: When high-selling products are frequently out of stock, the IPI score gets penalized by Amazon.
• Listing suspension or restriction: When a listing remains restricted or suspended on Amazon, the product loses visibility and sales, resulting in stranded inventory and a lower IPI score.

Impact of low IPI score on Amazon sellers:

• As the FBA storage limit is incurred due to a low IPI score, the sellers face low sales, frequent stockouts, and lost growth opportunities. Limited inventory space reduces the ability to compete with sellers who maintain high IPI scores and can stock more products.
• For slow-moving or excess inventory, sellers face long-term storage fees that erode their profit margins.
• Low IPI may force sellers to use alternative fulfillment methods (e.g., FBM), increasing shipping and handling expenses.
• Persistent low IPI scores or inventory mismanagement can flag the account for review, potentially leading to further restrictions or penalties.

Practical ways to fix inventory issues and low IPI score:

i) Constantly monitor stock levels to improve the IPI score

Use Seller Central’s Inventory Dashboard to track IPI, sell-through, and stranded inventory. Remove or liquidate excess stock promptly.

ii) Use inventory management tools to forecast demand

Leverage tools like Jungle Scout or Helium 10 to predict demand and avoid overstocking or stockouts.

iii) Submit an appeal to remove the storage limit restriction

If facing storage limits, submit a request in Seller Central with a plan to improve your IPI score.

iv) Maintain healthy metrics and improve IPI score

Boost sell-through rates by optimizing pricing, running promotions (e.g., Lightning Deals), and enhancing listing quality (keywords, images). Focus on reducing excess inventory, improving restock timing, and addressing stranded listings to maintain a position above the IPI threshold.

6. Listings Hijacking or Counterfeit Products

Counterfeit products and listing hijacking pose ongoing threats to Amazon sellers, affecting product credibility and customer satisfaction. With the sheer volume of sellers and listings on the platform, these issues are increasingly challenging to monitor and prevent, making it essential for sellers to stay vigilant and implement protective measures.

Possible causes behind the listing hijacking or counterfeit products on Amazon:

• Lack of Brand Protection: Not enrolling in Amazon Brand Registry leaves listings vulnerable, as Brand Registry provides enhanced control and tools to combat unauthorized sellers
• Weak or Inconsistent Branding: Products and packaging without clear branding, logos, or unique identifiers make it easier for hijackers to replicate and sell counterfeit versions.
• Insufficient Monitoring:  Not regularly checking for unauthorized sellers

Impact of listings hijacking or counterfeit products on Amazon sellers:

• Unauthorized sellers hijacking listings or selling counterfeit versions can divert traffic and sales from the original seller, leading to significant revenue loss.
• Listing hijackers and counterfeiters often undercut prices, reducing the legitimate seller’s ability to compete on the platform and affecting their profit margins.
• Counterfeit or poor-quality products sent by hijackers lead to customer dissatisfaction, increased returns, and complaints, all of which reflect poorly on the original seller and their listing.
• Restoring a listing and rebuilding a brand’s reputation after hijacking can take months and require substantial investment in customer outreach and corrective actions.

Practical ways to fix listing hijacking and counterfeit products issues on Amazon Seller Central:

1. Register in Amazon’s Transparency Program

The Amazon transparency program is designed to combat the counterfeiting problem. Sellers registered in this program get unique serial codes from Amazon that they can use on their items’ packaging and branding material to maintain transparency.

2. Utilize Amazon’s Protect Zero Self Service Tool

This tool enables Amazon sellers to find and remove counterfeit products and listings before they can impact the bottom line.

3. Protect your account with Amazon’s Brand Registry program

Register your brand and trademark with Amazon Brand Registry. This provides you with access to advanced tools for brand protection, including the ability to report violations and quickly remove unauthorized sellers.

4. Monitor Listings Regularly

Leverage automated monitoring tools (like AmzMonitor, Helium 10, or others) to receive alerts for suspicious activity, unauthorized sellers, or changes to your listings.

7. Potential High Pricing Error

As part of its fair pricing policy, Amazon monitors listings to prevent sellers from setting significantly higher prices for similar products. If a product is found to be priced unfairly high, Amazon’s system can flag it, potentially leading to listing restrictions or account suspensions if not addressed promptly.

Possible causes of Amazon’s potential high pricing error:

• Manual data entry errors: Human input errors, such as mistyping a price ($99.99 instead of $9.99) or adding extra zeros, can cause the listed price to appear unusually high, prompting the algorithm to flag it as incorrect.
• Fraudulent seller data: Listings from fraudulent sellers offering fake products at artificially low prices can skew the ASIN’s pricing history, causing legitimate sellers’ higher prices to be flagged.
• Price gouging during emergencies: During national emergencies, some sellers list essential items at inflated prices that Amazon can flag as a potential pricing issue.
• Automated pricing tools error: Repricing tools without proper supervision can set prices outside acceptable ranges, either too high or too low, triggering errors. For example, rule-based repricers may fail to account for Amazon’s Fair Pricing Policy, leading to misaligned prices.
• System or Catalog Glitches: Occasionally, technical issues or catalog errors can cause a listing to be flagged for a pricing error even when the price is reasonable.

Impact of high pricing on Amazon sellers:

• Flagged listings are suppressed, halting sales and reducing visibility.
• Deactivated listings lose Buy Box eligibility, favoring competitors.
• Suppressed listings lead to unsold stock, tying up capital.

Practical ways to fix potential high pricing issues on Amazon:

i) Monitor prices and make changes where required

Regularly compare prices with competitors’ listings and manually adjust them as needed to prevent your listings from being flagged by the Amazon team.

ii) Set up minimum and maximum price limits

On the “Fix Price Alerts” or “Manage Pricing” page in Seller Central, enter a minimum and maximum price for the affected ASIN. Ensure your current price falls within this range. Save your changes and wait for Amazon to update the listing, typically within 15–30 minutes.

iii) Contact Amazon Seller Support to submit an appeal

If you think that your pricing is fair and the listing suspension is due to some technical glitch or system error, submit an appeal to Amazon Seller Support.

To open a case or contact Seller Support, navigate to Amazon Seller Central > Help > Contact Us > Product Listing. Fill out the form, explaining the detailed issue and mentioning specific ASINs, and submit.

iv) Avoid Large Price Jumps

Make price changes incrementally rather than in large jumps. Amazon’s algorithm is sensitive to sudden price increases, so gradual adjustments are less likely to trigger errors.

8. FBA and FBM Fees Related Issues

Fee management is one of the most significant challenges for Amazon sellers using either FBA or FBM. FBA comes with multiple fees—storage, shipping, and fulfillment—that can quickly accumulate, especially during peak seasons or with excess inventory. Conversely, FBM requires sellers to manage their logistics, which can lead to unpredictable costs that accumulate over time. Sellers must navigate these fees carefully to prevent them from undermining their overall business profitability.

Possible causes behind poor Amazon FBM and FBA fee management:

• Lack of fee structure understanding: Sellers often fail to fully grasp Amazon’s complex fee structures, including referral fees (typically 8-15% of the sale price), FBA fulfillment fees (based on product size and weight), and FBA storage fees (both monthly and long-term). For FBM, sellers may overlook self-managed shipping costs or Amazon’s variable closing fees, leading to unexpected expenses.
• Poor inventory planning (FBA): Overstocking results in high monthly storage fees ($0.87-$2.40 per cubic foot, which spikes during peak seasons) or long-term storage fees ($6.90 per cubic foot for items stored for over 180 days). Understocking, conversely, results in missed sales, which indirectly affect fee-to-revenue ratios.
• Ignoring seasonal fee changes: Amazon adjusts fees seasonally, and sellers who don’t plan for these fluctuations may face unexpectedly high costs, especially in FBA.
• Failure to monitor fee deductions: Sellers may not regularly review Amazon’s fee reports in Seller Central to identify errors, such as incorrect product dimensions or weights leading to higher FBA fees, or overcharges in FBM variable closing fees.

Impact of poor FBA/FBM fee management on Amazon Sellers:

• High, unmanaged fees (e.g., FBA storage or FBM shipping costs) erode profits, making low-margin products unsustainable.
• Inability to price competitively due to unoptimized fees leads to lost sales and reduced Buy Box wins.
• Manually tracking, following up, and claiming reimbursements consumes critical business hours and impacts operational efficiency.

Practical ways to fix FBA/FBM fee management issues in Amazon Seller Central:

i) Use Amazon’s FBA revenue calculator

Analyze product profitability before listing to account for referral, fulfillment, and storage fees.

ii) Monitor FBA inventory levels

Leverage Seller Central’s Inventory Planning tool to avoid overstocking and minimize monthly/long-term storage fees.

iii) Negotiate shipping rates (FBM)

Partner with carriers like USPS or UPS to receive bulk discounts, or utilize third-party logistics to reduce per-order costs.

iv) Review fee reports regularly

Check Seller Central’s Payments > Transaction View for fee errors (e.g., misapplied FBA fees) and file reimbursement claims.

v) Set dynamic pricing

Utilize tools like RepricerExpress to adjust prices based on fees, ensuring that margins cover FBA/FBM costs while remaining competitive.

vi) Plan for seasonal fees (FBA)

Remove slow-moving inventory before October to avoid peak-season storage fee spikes via Seller Central’s Inventory > Manage Excess Inventory.

9. Poor Ad Campaigns and High ACoS

Another significant issue for Amazon sellers is underperforming and unoptimized PPC campaigns, which lead to high Advertising Cost of Sales (ACoS) and low Return on Ad Spending (ROAS). To stay profitable and competitive, Amazon sellers must understand the underlying issues and fix them at the initial level.

Possible causes of poor ad campaigns and high ACoS in Amazon:

• Inefficient keyword targeting: Using broad, irrelevant, or highly competitive keywords that drive clicks but not conversions, neglecting long-tail keywords that align with buyer intent, or failing to use negative keywords to filter out irrelevant traffic.
• Poor Ad structure: Overlapping keywords across ad groups or campaigns, causing internal competition. Lack of segmentation (e.g., separating brand, generic, and competitor keywords).
• Low-quality Ad copy: Unoptimized product titles, descriptions, or images that fail to convert clicks, or missing Enhanced Brand Content (EBC) or A+ Content for better visual impact.
• Incorrect bid strategy: Overbidding on low-converting keywords or underbidding high-performing ones and not leveraging dynamic bidding strategies (e.g., Dynamic Bids – Down Only or Up and Down) and ignoring placement adjustments (e.g., Top of Search, Product Pages) that affect cost efficiency.
• Lack of data analysis: Not reviewing Search Term Reports to identify high-cost, low-conversion terms, ignoring attribution windows, or failing to track long-term conversion trends.

Impact of poor PPC campaigns and High ACoS on Amazon sellers:

• High ACoS means that more of your revenue is being consumed by ad spend, leaving less profit from each sale.
• Inefficient PPC campaigns fail to capture high-intent buyers, resulting in a reduction of overall sales volume.
• High ACoS can strain cash flow, impacting inventory restocking, product expansion, and other marketing initiatives.

Practical ways to fix poor Amazon PPC campaigns and high ACoS:

i) Optimize keyword strategy

Conduct thorough keyword research using tools like Helium 10, AMZ Scout, AHREFS, Semrush, etc., along with Amazon’s Search Term Report. Prioritize long-tail, high-intent keywords with lower competition and add negative keywords regularly to block irrelevant searches.

ii) Refine campaign structure

Create separate campaigns for brand, generic, and competitor keywords. Try to use single-keyword ad groups (SKAGs) for precise control over bids and match types. Test auto campaigns to discover new keywords, then move performers to manual campaigns.

iii) Enhance product listings

Optimize titles, bullet points, and descriptions with relevant keywords to enhance search engine visibility. Use high-quality images and A+ content to improve conversion rates.

iv) Adjust bidding strategies and optimize budget allocation

Utilize dynamic bidding strategies to adjust bids based on the likelihood of conversion. Allocate higher budgets to campaigns with proven return on investment (ROI) during peak seasons.

v) Monitor and analyze campaign performance data

Review search term reports weekly to identify trends and optimize keywords. Use Amazon Advertising’s Campaign Manager to track ACoS, CTR, and conversion rates.

vi) Conduct A/B testing to know what works better for you

Experiment with different ad types, ad copies, images, or call-to-actions to compare and analyze which one performs best and drives better conversions.

10. Buy Box Eligibility Issues

The buy box eligibility directly impacts seller visibility on Amazon, as most customers only engage with products listed in the Buy Box. However, Amazon makes it challenging for sellers by considering multiple factors, such as price, fulfillment method, seller rating, and inventory levels. The highly competitive and dynamic nature of these criteria can make it difficult for sellers to consistently secure the Buy Box, requiring constant monitoring and optimization.

Possible causes behind Buy Box eligibility issues:

• Inconsistent Pricing: Pricing your product too high or too low compared to competitors can disqualify you from the Buy Box. Amazon prioritizes competitive pricing that aligns with market trends and customer expectations.
• Poor Seller Metrics: Low seller performance metrics, such as high order defect rates, late shipment rates, or cancellation rates, can lead to ineligibility. Amazon favors sellers with strong track records to ensure customer satisfaction.
• Inventory Issues: Insufficient stock levels or slow restocking processes can make your product ineligible. Amazon prefers sellers who maintain consistent inventory to avoid delays in order fulfillment.
• Account Health Violations: Policy violations, such as selling restricted products or receiving customer complaints, can result in the suspension of Buy Box eligibility. Amazon closely monitors account health to maintain trust.
• Non-Competitive Shipping: Slow or expensive shipping options compared to Amazon Prime or competitors can reduce your chances. Amazon prioritizes fast, cost-effective delivery for Buy Box placement.

Impact of losing Buy Box eligibility on Amazon sellers:

• The Buy Box generates the majority of sales on Amazon. If you’re not eligible, your listing will be less visible, which reduces your chances of making sales, even if your product is competitively priced.
• Sellers may need to spend more on Amazon PPC campaigns to compensate for reduced organic visibility, raising overall operational costs.
• Inability to secure the Buy Box may signal unreliable service to customers, damaging your brand reputation and long-term seller credibility.

Practical ways to fix Buy Box eligibility issues on Amazon:

i) Understand the root cause behind the eligibility issue and fix it

Constantly track and monitor the issues for which Amazon is penalizing you. Fix those issues and reapply for a buy box.

ii) Improve seller account metrics to regain buy box eligibility

Focus on reducing order defects by ensuring timely shipments, accurate product descriptions, and responsive customer service. Track metrics via Seller Central’s Account Health dashboard and take necessary corrective measures to avoid any account or listing suspension.

Feeling Overwhelmed? Delegate Amazon Account Management to Professionals

If optimizing Amazon product listings, managing inventory, tracking PPC campaigns performance, and maintaining healthy account metrics seem challenging or time-consuming to you, our Amazon seller account management services are here to rescue. With over 25 years of experience in managing more than 3,500 Amazon stores worldwide, we provide comprehensive support to handle Amazon Seller Central problems—from product categorization and PPC management to catalog optimization and account reinstatement. Our experienced eCommerce management team has helped sellers in industries such as apparel, beauty, and home decor thrive on marketplaces across the UK, US, Germany, Japan, and beyond. Let us bring efficiency and expertise to your business so you can succeed without the overwhelming burden.