Making it big as a seller isn’t as easy as it sounds. The fiery competition and ever-increasing customer demands only make it harder. To understand things better, let’s see things from a buyer’s perspective first. Shoppers look for products that can be easily identified as meeting their needs. Consider a retail store for example. Customers make use of several senses, including touch in order to arrive at a decision. But online shopping leaves no room for the coveted touch factor. How then a customer is supposed to judge your product? The answer is your product image, which with its visual appeal, makes up for the lack of touch.