About 5 million sellers and still counting – that’s Amazon for you in a nutshell. With the increasingly-growing numbers, gaining traction and getting your products noticed is also becoming tougher. And truth be told, the competition won’t be getting any less fierce, not anytime soon. In fact, 2019 is likely to further witness a rise in the number of sellers out there. So, simply getting your product listings live on Amazon is not going to help with the sales. What you need is a well-defined strategy to promote your listings in the coming year.
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With more than 5 million sellers on Amazon, there’s clearly no dearth of options for a customer. As a result, you are required to deal with a huge competition in order to stay ahead and get noticed by the buyers. For that to happen, you’ll have to give your buyers a reason to pick you over the rest. Analyzing your competitors is the first step to coming up with a strategy to persuade your customers to buy from you. A detailed competitor analysis will provide you with just the right information about what’s currently working on Amazon. But then again, it’s only going to benefit you if it’s done right. Competitor analysis tends to involve multiple aspects, with each needing equal attention.
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