Keywords play a key role in determining your product’s visibility. By now, it is a well- established fact that when it comes to Amazon, using the correct keywords at appropriate places is equally important as using keywords is. What is not known is that long-tail keywords comprise 70 per cent of total web searches. When prospective buyers make use of long keywords for searching a product, they are being more specific about what they need. In such a scenario, overlooking their importance while incorporating keywords in your product listing wouldn’t serve you any good.
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