The Rise of Amazon as the World’s Largest eCommerce Search Engine

Amazon World’s Largest eCommerce Search Engine

The ongoing battle between the two tech giants – Amazon and Google is heating up intensely. In fact, Amazon has been dominating Google in product searches of late. According to a report by Jumpshot, Amazon witnessed a substantial growth from 46% to 54% (2015-2018), while Google observed a sharp decline from 54% to 46% in the same time period. In simple words, Google has started losing its unwavering dominance as the go-to platform for product search queries.

Continue reading “The Rise of Amazon as the World’s Largest eCommerce Search Engine”

Migrating From Amazon Vendor Central To Seller Central? This Is For You!

Vendor central vs seller central

Amazon as a marketplace is evolving at a fast pace and the changes it brings about are oftentimes hard to understand for merchants. For instance, earlier this year, it halted orders from thousands of suppliers without any prior notice or explanation. Panic ensued – rumors spread like wildfire about what the motive could possibly be – until the orders quietly resumed weeks later. This drastic move by Amazon left many merchants puzzled; what to do next. Though Amazon hasn’t formally announced any change to Vendor Central, the idea that the marketplace might adopt a “one vendor” is being widely speculated. Meanwhile vendors are are planning to switch to Amazon Seller Central – and third-party selling – as a solution.

Continue reading “Migrating From Amazon Vendor Central To Seller Central? This Is For You!”

How To Boost Your Sales With Amazon FBA

Amazon store SEO services

If you’re an Amazon seller, then the world is your oyster. And as most sellers must be aware, the marketplace is swarming with more and more customers every day, with each having their own set of demands. In such a scenario, it becomes important to come up with a mechanism that offers accelerated and a rather convenient approach to fulfilling the very demands. Luckily for you, one such mechanism is already in place and it has helped sellers like you to increase profits, decrease burden, and more importantly save time. Well, it’s called the FBA or Fulfillment by Amazon.

Continue reading “How To Boost Your Sales With Amazon FBA”

How To Get The Most Out of Amazon Ads

Amazon Ads optimization

With The Motley Fool, a well-known financial advisory services company, having recently predicted that Amazon.com’s ad prices could go up next year, the million-dollar question is, is it still worth investing in Amazon marketing services, assuming that you could soon be looking at a greater investment? More importantly, can’t you simply optimize your listing, and (hope to) sell more? Well, the answer is “Yes” and “No”. Nothing beats the good old Amazon product listing optimization, agreed, but then, Amazon PPC ads come in a close second. They too can be a potential revenue driver, if leveraged well.

Continue reading “How To Get The Most Out of Amazon Ads”

All You Need To Know About Becoming An Amazon Seller

Amazon Virtual Assistants

Starting an online business is no cakewalk. There are a lot of things to think about, and a lot of things to plan. However, starting an online business on Amazon can be quite easy, provided you get the right guidance and the appropriate support.

The process may sound intimidating, sure. You can always go for Amazon store setup services for professional support. But before getting started, it is better to be in the know to make sure you don’t miss out on anything. After all, you want your business to be a success, right?

Now, why Amazon of all platforms, you ask? Well, besides the fact that it is the largest online marketplace with more than 310 million active customers, there are a lot more reasons why Amazon is the perfect place to start an online business.

Continue reading “All You Need To Know About Becoming An Amazon Seller”

How To Sell Home Decor Items On Amazon – Part 2

Amazon Product Listing

Welcome to part 2 of our Selling Home Decor Items On Amazon series.

We are going to look at how Bullet Points, Product Ratings, and Product Reviews can help you sell home decor items on Amazon (and be successful at it!)

In the first part, we learnt how Product Images, Product Title, and Product Description can help you in disseminating accurate and engaging information to your customers, and more importantly, how you can get these three elements right in the first place.

Continue reading “How To Sell Home Decor Items On Amazon – Part 2”

How To Sell Home Decor Items On Amazon – Part 1

Amazon Product Upload Services

No matter how attractive your home decor items are, they may go unnoticed, let alone sell like hot cakes, until you take to a leading marketplace like Amazon, and more importantly, give your customers every bit of information that they might be looking for.

So, when you upload your products, or get an Amazon product upload services company do it for you, try and facilitate an informed decision making process, instead of beating around the bush or sharing irrelevant details. Here’s what you’ll need to work on:

Continue reading “How To Sell Home Decor Items On Amazon – Part 1”

5 Reasons Why You Need To Set Up An Amazon Storefront (Like Now!)

how to set up Amazon storefront

Amazon, the biggest eCommerce hub of all time, is being leveraged by millions of sellers to earn profits and a reputable position in the eCommerce market. And while most of them continue to simply list their products on Amazon, there are others who have been turning to Amazon storefront of late. And why won’t they?

This feature not only lets the sellers leverage Amazon’s wide customer base but also helps them in building a genuine brand identity. Moreover, having a storefront is great for medium and small-sized businesses that yearn for better visibility.

TIP: Before setting up an Amazon storefront, you must get your brand registered with the Brand Registry 2.0 along with an active registered trademark.

A storefront is not just limited to brand-building but goes on to protecting your brand. And what’s more? It helps in increasing your sales since all your brand listings are viewable in one place, giving your customers a more comprehensive view of what you have to offer.

Continue reading “5 Reasons Why You Need To Set Up An Amazon Storefront (Like Now!)”

Make Your Way To The Top With These Amazon Listing Best Practices

Amazon product listing

Being a seller on Amazon, you must have realized it by now that it is quite difficult to survive the fierce competition, let alone win it. There are millions of products listed on Amazon, with the number growing with each passing day. If you think that merely getting yours listed will do the trick, think again! Getting a quality product listed on Amazon is the bare minimum. There is a lot that goes into a successful Amazon listing, one that makes it to the top of the search results and eventually increases your conversions.

Continue reading “Make Your Way To The Top With These Amazon Listing Best Practices”