56% of customers believe that Amazon understands their individual needs. The numbers are of course not so promising for traditional retailers. Amazon wins hands down here. Understanding what the customers are looking for has helped for sure. No wonder then, Amazon has as many as 310 million active customers. Guess what, so could you. If not millions, at least enough to achieve a favorable return on investment (ROI).
How many times have you come across the word Optimization? Especially, when searching for ways to enhance your sales on Amazon. Not deploying appropriate optimization techniques and expecting customers to turn up is futile. Optimization is not only limited to SEO and keywords; there’s more to it. Take, for example, Amazon Image Processing. Or even Amazon listing optimization for that matter.