
Amazon has just raised the stakes. Prime Day 2025 will now span four full days—the longest Prime Day in U.S. history. Last year, Amazon reported over 375 million items sold during Prime Day. With four days now on the clock, that number could skyrocket. For brands, this means more time to drive conversions, more visibility opportunities, and yes, more pressure to get everything right. If you’re selling on Amazon, this extended shopping event is not just an opportunity—it’s a strategic moment that demands sharp planning across inventory, listings, and advertising.
Continue reading “Inventory, Listings, Ads: The Ultimate Prime Day 2025 Prep Checklist for Amazon Sellers”