Amazon Sponsored Products Advertising & Promotion Services

Promote the Products You Sell On Your Amazon Store with Amazon PPC Services

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Time to Get Found On Amazon Using Keyword Targeted Ads

Amazon was designed to provide the most accurate and engaging product information on product pages as well as Amazon searches. The major challenge for Amazon merchants is to make their products discoverable on Amazon search and converting their listings into orders. And that’s where can help you, significantly.

Increase Amazon Clicks and Purchases

Amazon has a two tiered strategy for third party sellers

  • Focus on boosting traffic to product detail pages to attain better product discoverability on Amazon.
  • Once product exposure has increased, buyability factors play a major role in conversions, and Buy box shares.

Driving buyers to product pages and converting them into sales once they reach the product detail pages is the fundamental tool for success on Amazon. Amazon Sponsored Products is a valuable tool to drive product discoverability on Amazon.

Overview of Amazon Sponsored Products

Sponsored Products is a Cost per Click (CPC) program for Amazon sellers that feature product specific ads on product pages as well as in search results.

Sponsored Products are based on targeted keywords that match with customer search terms. Merchants across 30+ categories have the option to leverage Sponsored products to their existing selling programs on Amazon, incurring CPC charges for customer search targeted ads.

Using Sponsored Products to Advance Your Amazon Marketing & Promotions Strategy

Drive Visibility

Amazon’s marketplace sure is a great opportunity for sellers, however getting seen on search results is very challenging, primarily when customers are searching for specific products. Amazon Sponsored Products is a tool that can positively impact visibility of your products on Amazon. It has been designed to provide sellers on Amazon with more product visibility and exposure.

You Can Use Sponsored Products on Amazon To:

  • Boost product visibility
  • Increase Buy Box traffic
  • Impact Buy Box factors positively
  • Highlight new offers
  • Display unique selections
  • Provide exposure to offers with low sessions
  • Increase discoverability for clearance items, and seasonal promotions

Sponsored Products Now Appear In More Places on Amazon

The real estate of Sponsored Products has significantly expanded on Amazon, which means greater scope for seller ad placement, and enhanced opportunity for product visibility on Amazon.

Sponsored Products Placements:

  • Amazon search
  • Right of search results on Amazon SERPs
  • Bottom of search results on Amazon SERP
  • Placement of ad on detail pages
  • Mobile and tablet ads

The Buy Box Influence

Sponsored Products is a double-edged tool – (a) helping you drive more traffic to your products when you are winning the Buy Box, and (b) influencing the Buy Box winning factors including seller feedback and volume, as Amazon will only display ads for product listings winning the Boy Box.

What You Need To Know About Sponsored Products

  • Sponsored Products operate on a CPC basis
  • Sponsored Product Ads list on Amazon depending upon targeted keywords and search pattern of the user
  • Add-on ads for Amazon sellers - Sponsored Products displays ads on search and product pages
  • Sponsored Products Ads exhibit below main product image on product pages in addition to the right or bottom of search pages

Eligibility Criteria for Amazon Sponsored Products Listings

Get Amazon Sponsored Products

Amazon Sponsored Products are based on a CPC method. Sellers on Amazon pay a fee each time an Amazon buyer clicks on a Sponsored Products Ad. Just like Google, Sponsored Products ads appear based on auction pricing model.

Amazon merchants have to choose the maximum amount they want to pay per click, which plays a major role in determining ad placement on search.

Major Points of Sponsored Products Charges:

  • CPC based pricing
  • Free impressions
  • Merchants pay when ads are clicked
  • Auction based pricing model
  • Post-pay service

Advanced Sponsored Products Strategy

As Amazon Sponsored Products ads don’t have much space, only a limited amount of product details can appear on the ads, making it increasingly important to optimize those attributes for Amazon Sponsored Products ads.

Amazon Sponsored Products highlights only a select few product variables, which include:

  • Product image
  • Title Price
  • Star rating
  • Buy Box winning Seller name

How Data4Amazon Can Help You With Your Amazon Sponsored Products?

With our Amazon CPC and marketing strategists, Data4Amazon can support you in taking your Amazon Sponsored Product listings to an all-new level making it a significant component of running a successful Amazon store.

Increase Product Visibility & Sales on Amazon

Amazon Sponsored Products mean more of your Buy Box winning products on product pages and search and greater sales on Amazon. Still have questions? Get in touch!

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