Amazon was designed to provide the most accurate and engaging product information on product pages as well as Amazon searches. The major challenge for Amazon merchants is to make their products discoverable on Amazon search and converting their listings into orders. And that’s where Data4Amazon.com can help you, significantly.
Amazon has a two tiered strategy for third party sellers
Driving buyers to product pages and converting them into sales once they reach the product detail pages is the fundamental tool for success on Amazon. Amazon Sponsored Products is a valuable tool to drive product discoverability on Amazon.
Sponsored Products is a Cost per Click (CPC) program for Amazon sellers that feature product specific ads on product pages as well as in search results.
Sponsored Products are based on targeted keywords that match with customer search terms. Merchants across 30+ categories have the option to leverage Sponsored products to their existing selling programs on Amazon, incurring CPC charges for customer search targeted ads.
Amazon’s marketplace sure is a great opportunity for sellers, however getting seen on search results is very challenging, primarily when customers are searching for specific products. Amazon Sponsored Products is a tool that can positively impact visibility of your products on Amazon. It has been designed to provide sellers on Amazon with more product visibility and exposure.
The real estate of Sponsored Products has significantly expanded on Amazon, which means greater scope for seller ad placement, and enhanced opportunity for product visibility on Amazon.
Sponsored Products Placements:
Sponsored Products is a double-edged tool – (a) helping you drive more traffic to your products when you are winning the Buy Box, and (b) influencing the Buy Box winning factors including seller feedback and volume, as Amazon will only display ads for product listings winning the Boy Box.
Amazon Sponsored Products are based on a CPC method. Sellers on Amazon pay a fee each time an Amazon buyer clicks on a Sponsored Products Ad. Just like Google, Sponsored Products ads appear based on auction pricing model.
Amazon merchants have to choose the maximum amount they want to pay per click, which plays a major role in determining ad placement on search.
As Amazon Sponsored Products ads don’t have much space, only a limited amount of product details can appear on the ads, making it increasingly important to optimize those attributes for Amazon Sponsored Products ads.
Amazon Sponsored Products highlights only a select few product variables, which include:
With our Amazon CPC and marketing strategists, Data4Amazon can support you in taking your Amazon Sponsored Product listings to an all-new level making it a significant component of running a successful Amazon store.
Amazon Sponsored Products mean more of your Buy Box winning products on product pages and search and greater sales on Amazon. Still have questions? Get in touch!