Why spend time optimizing your Amazon listings? We understand that Google might have been your topmost priority till recently. However, if you are an online retailer, focusing on selling products on AMAZON, it becomes critical to have an effective Amazon listing optimization strategy in place.
It is no secret that Amazon gets three times more search volume for products when compared to Google. However, understanding optimization requirements is the key to a successful Amazon listing optimization strategy. Data4Amazon.com helps you leverage the largest eCommerce search engine- Amazon, through our product listing optimization services.
If you have been wondering about how to get your products in front of potential customers, Data4Amazon.com can help you optimize amazon product listings and manage your brand's presence on the Amazon marketplace.
Basic Data in Product Listings on Amazon: Product Data in its simple form relates to product title, product description, product images, etc. It is crucial to list this type of data as it results in relevant searches being made for the product. Search is the only way your customers are going to locate your products on Amazon. Quality of this basic product data allows buyers to effectively evaluate products offered by you against similar products available online. Similarly, images play a vital role in informing customers about what the actual product would look like. Amazon prefers images with white background having high resolution and certain other important parameters which needs consideration, else Amazon can suppress your product. Data4Amazon.com makes it a priority to adhere to these parameters to make your product easily located and ranked higher.
Product Categorization: We make sure that all the products are correctly placed in the Amazon catalogue so that customers can easily locate your products. Accurate classification of products in the Amazon catalogue is attained with the help of Item Type Keywords.
Product Specifications: Adding product specifications such as color, size, height, dimension, etc., to your Amazon listings can help your products to rank higher in search results.
Image Optimization: We follow the image guidelines on Amazon and advise to upload more than one product image, to make sure that buyers have a better idea about the products being offered. We make sure that all the product image requirements of Amazon are adhered to.
Search Term Optimization:Since, Amazon allows for five fields of 50 characters, we begin with keywords that best promote your products. We make sure that the terms are entered in a logical manner that cover all the search terms that customers might use.
Title Optimization: To help buyers locate your products easily, we write original, precise yet informative product titles that are keyword optimized. We incorporate product name, brand name, model number, color, size and other product attributes along with a suitable message to enhance click through rate.
Product Descriptions: Our team of professionals can help you in creating engaging, unique, informative yet precise descriptions, primarily containing popularly searched keywords, which can enhance your product visibility and rank your product high on Amazon.
Product Discoverability: Amazon discoverability factors include product content relevance, fulfillment methods, search keywords, product images, etc. We help you optimize product discoverability to boost traffic to your listings.
Product Reviews: Customers these days make a purchase only after reading reviews about the product. We have a highly proficient team of professionals, who use easy and understandable language to write informative product reviews, highlighting product features and benefits, and incorporate a compelling call-to-action that can persuade the buyers to make a purchase.
Amazon is a great marketplace to augment your product’s sales. We have tailored solutions that can match your business requirements and can help you boost your profit margins.
If you wish to be successful on Amazon, you will perhaps need to understand how Amazon’s Search Algorithm works. Our product management team can accurately do that for you. We can help you to not only optimize your product content for greater visibility but will also help your products rank higher on Amazon. Get in touch!