Driving 20% More Conversions with Amazon A+ Content Creation and Marketplace Management Services

20%

More Conversions

35%

Increase in Organic Traffic

THE CLIENT

Reputed Global Art Retailer Specializing in Premium Home Decor

Our client is a renowned global retailer of handcrafted luxury home décor and artistic wall art with a presence across major markets, including the United States, Europe, and Asia. Their offerings feature a diverse range of high-end framed artworks, decorative mirrors, rugs, and bespoke interior accents favored by homeowners, interior designers, and corporate clients.

Project Requirements

Optimizing Amazon Product Listings to Drive Conversions and Visibility

Despite their widespread presence, the client was struggling with poor visibility and conversions on Amazon, so they approached us to enhance their product listings through premium A+ content creation. The goal was to boost customer engagement, increase organic visibility, and improve Amazon sales with A+ content and product listing optimization.

Project Challenges

Fixing Data Gaps, Listing Suppression, and Ranking Challenges on Amazon

As we began this Amazon listing content optimization and marketplace management project, our team ran thorough diagnostics and encountered several complex issues that demanded strategic solutions and careful coordination:

Unorganized Data Across Multiple Stores

The client had multiple poorly managed Amazon stores, each representing separate brands with extensive and varied inventories. Most product listings lacked essential details, there was no unified branding, and gaining a holistic view of inventories or performance was extremely difficult due to fragmented storefront data.

Underperforming Listings with Zero/Poor Visibility

Many listings (especially for newer brands) had poor visibility, minimal sales, or nearly zero daily/weekly clicks. Some products were failing to gain traction on Amazon but sold well via the web store, highlighting a disconnect in platform-specific content and strategy.

Unresolved Cases and Suppressed Listings

The client had a large number of suppressed Amazon listings, with no existing process in place for root cause analysis and suspension appeal submission. Many listings remained offline and missing sales potential as there was no clear escalation or tracking process for recovering these products. We were required to diagnose root causes (missing product attributes, variation linkages, image requirements) and set up a rapid resolution workflow for fixing suppressed listings.

Unoptimized Amazon Listing Content

Product descriptions were often written by art procurement experts, resulting in technically accurate but unengaging and non-optimized copy. Titles and descriptions didn’t adhere to Amazon’s prescribed formats, nor were they optimized for relevant keywords, making it challenging for products to rank and appeal to online shoppers.

Lack of Data Ownership

The client's Amazon stores had previously been managed by multiple marketing agencies and service providers, each implementing their own content and optimization strategies. Frequent handovers and fragmented oversight led to inconsistent listing changes, making it challenging to maintain version control, track performance-impacting decisions, or assign accountability.

Our Solution

Comprehensive Amazon A+ Content Creation and Listing Optimization

A more strategic and non-conventional approach was required for effective Amazon marketplace management. We deployed a dedicated team of seasoned Amazon copywriters, keyword-research specialists, and A+ content creators specializing in creating visually engaging banners and infographics using tools such as Canva and Photoshop. An Amazon data specialist was included to ensure accurate, efficient catalog updates across stores.

Our solution included:

01

Amazon A+ Content Creation

To enhance the overall visual appeal of Amazon product pages, we replaced text-heavy layouts with mobile-first A+ content elements: hero banners, lifestyle images, benefit-led feature blocks, comparison tables, and brand story modules. Our premium A+ content services prioritized modular design and consistent brand architecture, ensuring scalability across large product catalogs.

02

Product Data Cleansing and Classification

We cleansed product data across all brand stores and deduplicated SKUs for effective Amazon listing optimization. As part of product classification services, our experts mapped attributes (size, frame, finish, theme) and corrected parent–child relationships to ensure precise categorization within Amazon’s taxonomy and optimal placement across relevant collections.

03

Amazon Store Redesigning

We redesigned the Amazon storefronts with a cohesive visual theme that extended across A+ Content (EBC) to reinforce branding and improve customer recognition. Additionally, we expanded storefront navigation by introducing new tabs, making it easier for customers to discover bestsellers and newly launched products.

04

Fixing Suppressed Listings

We implemented a standardized workflow to diagnose and fix suppressed listings (optimize Amazon product pages for missing attributes, broken variation links, and image non-compliance). SOPs covered evidence gathering, case creation, escalation, and tracking—restoring revenue-driving Amazon listings at scale.

05

Product Grouping and Cross-Selling Optimization

Our team developed intelligent product grouping strategies, identifying and consolidating similar art pieces into variant listings to increase conversion probability. This Amazon category management approach created immediate sales uplift by improving product discoverability and enabling effective cross-selling.

06

Product Data Mapping and Optimization

Our team mapped product details from the client’s website and conducted competitor and keyword research to enrich listings with accurate and relevant details. Then, as a part of our Amazon copywriting services, we created benefit-led, search-optimized product descriptions. In some cases where the product information was incomplete in the primary reference, we collaborated with the client to enrich product data.

07

Case and Communication Management

We established efficient communication protocols by designating single points of contact for different operational aspects, including escalated issues, suppressed listing management, and new inventory integration. This streamlined approach ensured rapid response times and seamless coordination for Amazon case management and ongoing product detail page optimization initiatives.

08

Compliance and Data Quality Management

Our team reviewed every ASIN for missing fields, image sizes, variation links, and basic policy risks. The flagged listings were optimized to fix incorrect keyword usage and inaccurate product information issues. Our team also aligned A+ modules with guidelines, and localized product listings where needed. This approach helped us reduced listing suppressions, fast-tracked approvals, and sustained high-quality Amazon listing content optimization across brands.

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Project Outcomes

Our Amazon A+ content creation and listings optimization services delivered measurable performance gains across key eCommerce KPIs. Rich media and structured content led to longer session times and more interactive product pages. Key outcomes included:

20% Increase in Conversion Rates

Optimized A+ content drove higher conversions.

35% Growth in Organic Traffic

SEO-focused listing content increased search rankings and organic visits.

60% Reduction in Listing Suppressions

Compliance-focused optimization reduced suppressed listings.

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