Free Sample75%
Process Efficiency Gain
38%
Conversion Rate Growth
2.5x
Increase in Organic Visibility
The Client
Our client is a renowned fashion retailer specializing in contemporary women's apparel and accessories. They manage over 2 million SKUs across clothing, jewelry, and footwear, selling through seven Amazon accounts in multiple marketplaces (US, UK, Canada, and EU) as well as their own branded website.
Project Requirements
The client approached us to overhaul their entire Amazon selling strategy. They needed end-to-end Amazon account management services to streamline their operations across all Amazon marketplaces (country-specific) while ensuring consistent brand representation across all touchpoints. The primary requirements included:
Project Challenges
The client required a dedicated full-time offshore team to streamline account management across multiple country-specific Amazon accounts while operating strictly within their guidelines.
The engagement introduced several execution-level challenges that demanded rapid adaptation and high operational efficiency from our team:
The team had to quickly familiarize themselves with the client’s communication management and collaboration tools (like Jira) and detailed brand guidelines to begin executing tasks with minimal ramp-up time.
We were tasked with optimizing over 600 product listings per day. Unlike bulk upload or automated tasks, each listing required manual enhancement for contextual accuracy, SEO relevance, and brand tone consistency. To balance volume with creativity and precision, agile workflows needed to be established from day one.
Many SKUs had outdated images, pricing, and specs. We had to review the entire product catalog for outdated, inconsistent, and inaccurate data and update information & images to ensure accuracy and search relevance.
With a very low error margin allowed (<1%), quality assurance checkpoints needed to be structured tightly to ensure flawless deliverables.
Our specialists had to work directly within the client’s in-house systems and coordinate through platforms like Jira without disrupting their established processes.
With multiple stakeholders editing listings, ensuring we maintained a clear version history and audit trail for approvals and revisions was critical to avoid duplication or misalignment.
The client often prioritized specific SKUs for seasonal campaigns and product launches. Reallocating resources and fast-tracking those deliverables without affecting the overall workflow demanded continuous agility.
Our Solution
We deployed a team of 16 members (copywriters, Amazon SEO specialists, A+ content creation experts), 2 QA leads, and a project manager to work dedicatedly on this project. The team underwent intensive training on the client’s project management tools, Amazon’s marketplace policies, and the client-specific brand tone & formatting guidelines to ensure high quality, compliance, and quick turnarounds.
Our Amazon account management services included:
01
Our Amazon SEO specialists conducted detailed competitor and keyword research to identify the areas for optimization and best practices. Using specialized Amazon research tools, we identified competitors' top-performing listings and keywords. We also extracted high-traffic backend search terms and long-tail queries that reflected real buyer intent to optimize product titles, bullet list of features, A+ content, image alt tags, and backend metadata.
02
Our Amazon copywriters referenced the client’s website, product database, and reviews to craft benefit-led listing copy with semantic keywords (not stuffed), scannable bullets, and mobile-first structure. For A+ Content, we designed modular layouts with lifestyle images, comparison charts, and brand story blocks—ensuring compliance with Amazon’s guidelines while elevating brand perception.
03
We managed the end-to-end Amazon listing management in Seller Central, ensuring each ASIN was correctly set up with attributes, categories, and parent–child variations. To bulk upload new SKUs on multiple Amazon marketplaces, we utilized flat-file templates. We also identified suppressed listings that could be restored for significant revenue gain, identified their root causes for suspension, corrected and optimized them, and re-published to regain visibility.
04
We reviewed thousands of SKUs for missing attributes, outdated images, and inconsistent product data. Leveraging the latest data provided by the client’s internal teams, we carried out large-scale catalog updates across all Amazon accounts—applying targeted enhancements such as attribute standardization, listing restructuring, and product image editing where visual content failed to meet platform requirements.
SKU merges and splits were implemented to accurately reflect product variations, while inventory feeds were synchronized in real time to ensure pricing accuracy and prevent stockouts. Through bulk Amazon data management, we ensured the client’s catalog was accurate, compliant, and positioned for maximum visibility.
05
To uphold high-quality standards and near-zero error rates, we implemented a robust three-layer validation process comprising:
This multi-tier approach ensured all product data, descriptions, and listings met compliance requirements and the client's standards before going live, significantly reducing errors and returns.
06
We set up audit trails for every SKU update, the changes made, and the team’s approval notes. Each batch upload was tagged with IDs connected to Jira tickets, giving the client full visibility into all modifications. This system not only prevented duplication and overwrites but also created a reliable reference history for compliance and future audits.
We combined the client’s internal platforms with specialized Amazon tools to manage listings at scale, maintain security, and ensure measurable transparency.
| TOOLS USED | TASK PERFORMED | DESCRIPTION |
|---|---|---|
| Jira and Confluence | Workflow Automation and Centralized Collaboration |
Configured customized Jira workflows to manage every stage of listing updates—from content creation
and image edits to approvals and deployment on Amazon Seller Central. Collaborated with the client’s internal team on Jira to get relevant product information, clarifications, and instructions. When integrated with Confluence, Jira acted as a repository for product descriptions, images, and marketing materials, ensuring all stakeholders had access to up-to-date and approved content assets. |
| Proprietary ETMS and Clockify | Time-Tracking and Employee Performance Reporting | Integrated our proprietary ETMS software with Clockify, enabling granular visibility of our team’s productive and idle times. Daily performance data, weekly quality status reports, and resource utilization mappings were shared proactively with the client to ensure complete transparency and alignment. |
| Amazon WorkSpaces and YubiKeys | Secure Data Access | Enabled secure, remote access to client environments using Amazon WorkSpaces with two-factor authentication via YubiKeys. |
| ChannelAdvisor | Amazon Account Management for Different Regions | Streamlined operations across all Amazon accounts, including listing updates, inventory synchronization, and pricing management. |
| Helium10, JungleScout, and Ahrefs | Keyword and Competitor Research | Utilized these tools to analyze competitors’ top-performing listings, identify high-traffic relevant backend search terms, and long-tail queries to optimize in A+ Content and product descriptions for improved searchability. |
Project Outcomes
Our Amazon product listing services and end-to-end account management streamlined clients’ store operations across multiple marketplaces and delivered measurable growth. Here is a transformation at a glance:
| BEFORE | AFTER |
|---|---|
| Frequent suppressed listings caused by inconsistent data and catalog errors | 500+ suppressed listings were reinstated through structured listing updates and case management workflows |
| Low organic visibility and poor ranking in competitive categories | 2.5x increase in organic visibility across top product categories |
| Generic product descriptions with no engaging A+ content were failing to attract qualified traffic | 38% growth in conversion rates after optimized descriptions and A+ content integration |
| Manual workflows, fragmented ownership, and delayed case resolutions slowed progress | 75% process efficiency gain with centralized account management and automated case tracking |
Streamline your operations, drive better growth, and ensure compliance across Seller Central and Vendor Central with our scalable Amazon account management services.
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