Strategic Reinstatement and Case Handling Boosts 20% Weekly Sales Growth for UK Wellness Brand

Identifying Root Cause & Designing a Recovery Approach

Our team conducted an in-depth review of all Amazon notifications, including performance alerts and past appeals. This analysis helped us identify the specific policy violations and content discrepancies that led to the suspensions.

• We discovered issues such as incorrect product titles, missing disclaimers, and inconsistent backend attributes, all of which triggered Amazon’s automated review processes.
• We also found that some listings lacked critical compliance documents, such as Certificates of Analysis (COAs) and FDA disclaimers, which contributed to listing suppressions.

Based on this thorough analysis, we created a case-by-case action plan, which clearly outlined the specific corrective measures needed for each ASIN and listing.

Listing Restoration & Compliance Fixes

Once we understood the issues, we focused on fixing suppressed listings. This involved a two-pronged approach: correcting compliance gaps and improving listing quality to meet Amazon’s strict guidelines.

• We began by submitting the missing documentation for all affected listings, including COAs, FDA disclaimers, and other regulatory certificates required for Amazon’s approval.
• We then updated product titles, bullet points, and descriptions to ensure that they were fully aligned with Amazon’s content policies.
• One of the critical steps was replacing non-compliant images. Many of the listings had images that did not meet Amazon’s standards, and thus, we optimized and edited images to meet Amazon’s standards.
• As a result of these efforts, the listings regained visibility in Amazon search results, which immediately helped increase traffic and sales potential.

Reinstating Suspended ASINs

To address the suspended ASINs, we crafted tailored Plans of Action (POAs) for each product, following Amazon’s strict requirements for reinstatement. Each POA explained the root cause of the suspension, the corrective actions that had already been taken, and the long-term strategies implemented to prevent future issues.

• The POAs included detailed explanations of the policy violations, how they were fixed, and the preventive measures we had put in place to ensure compliance moving forward.
• We ensured that the POAs were well-structured, addressing each of Amazon’s specific concerns to increase the likelihood of approval.
• In cases where necessary, we escalated the appeals to senior Amazon support teams to ensure timely resolution.

This approach helped all suspended ASINs get reinstated within just 14 business days, allowing the client to recover their best-selling products and restore a significant portion of their revenue.

Handling Amazon Support Cases and Escalations

One of the major challenges the client faced was a lack of clear communication with Amazon support. We took over all communication with Amazon’s Seller Support and Brand Registry teams, ensuring that all cases were followed up on regularly and that any delays were addressed immediately.

• We handled over 19 Amazon case management support cases, keeping track of all interactions and ensuring timely responses from Amazon. This proactive approach prevented cases from stalling and ensured that all issues were addressed without further delay.
• We maintained daily correspondence with Amazon, providing the client with real-time updates on the status of each case and the next steps in the process.
• We flagged urgent cases for priority escalation, ensuring that the client’s listings were restored as quickly as possible.

By maintaining a high level of communication and follow-up, we were able to keep the client informed and confident throughout the process, while ensuring that Amazon adhered to the agreed timelines.