{"id":1258,"date":"2020-03-19T11:56:34","date_gmt":"2020-03-19T11:56:34","guid":{"rendered":"http:\/\/www.data4amazon.com\/blog\/?p=1258"},"modified":"2024-03-14T13:02:25","modified_gmt":"2024-03-14T13:02:25","slug":"seo-copywriting-tips-for-amazon-marketplace","status":"publish","type":"post","link":"https:\/\/www.data4amazon.com\/blog\/seo-copywriting-tips-for-amazon-marketplace\/","title":{"rendered":"5 SEO Copywriting Tips to Help You Sell Better on Amazon"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.data4amazon.com\/blog\/wp-content\/uploads\/2020\/03\/amazon-seo-copywriting-tips.jpg\" alt=\"Amazon SEO copywriting services\" class=\"wp-image-1246\" title=\"SEO Copywriting Tips for Amazon\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>\u201cI gotta have this product.\u201d<\/em><\/p>\n\n\n\n<p class=\"has-text-align-center\"><em>In eCommerce, success depends a great deal on how fast you can make your customers believe that. <\/em><\/p>\n\n\n\n<p>There were 1.92 billion global digital buyers in 2019. By 2021, we\u2019re expecting more than 2.14 billion people worldwide to shop online. That\u2019s more than a quarter of our planet\u2019s current population.<\/p>\n\n\n\n<p>Clearly, online shopping is popular. And, there\u2019s a slew of very valid, very strong reasons behind that being so.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>It\u2019s super convenient.<\/li>\n\n\n\n<li>There are a ton of options and more than enough room to be specific about what a buyer wants.<\/li>\n\n\n\n<li>The internet offers a variety of platforms where consumers can be reached and engaged.<\/li>\n\n\n\n<li>The overall opportunity for sales is very high, thanks to the instant nature of eCommerce.<\/li>\n<\/ul>\n\n\n\n<p>But, it\u2019s not all roses and unicorns, especially not for the sellers.<\/p>\n\n\n\n<p>Turning a visitor into a paying customer is one of the biggest challenges for eSellers. When shopping online, customers can\u2019t touch the product or interact with it, neither feel nor experience it. To be truly effective, sellers have to capture a buyer\u2019s attention and keep it, appeal to their needs, and overcome their doubts &amp; hesitations.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>That\u2019s where creative <a href=\"https:\/\/www.data4amazon.com\/amazon-seo-metadata-writing-services.html\" target=\"_blank\" rel=\"noopener\">copywriting &amp; Amazon SEO services<\/a> come in handy.<\/p>\n\n\n\n<div class=\"content-border\">\n<p><strong>A Quick Peek At What We\u2019ll Cover Here &#8211; Table of Contents: <\/strong><\/p>\n<ul class=\"bullets-point blt-point\">\n<li><a href=\"#1-line\">The Importance of SEO and Copywriting in eCommerce <\/a><\/li>\n<li><a href=\"#2-line\">Understanding A9 Algorithm <\/a><\/li>\n<li><a href=\"#3-line\">The Fundamentals of Amazon SEO Copywriting <\/a><\/li>\n<li><a href=\"#4-line\">Copywriting Tips for eSellers <\/a><\/li>\n<\/ul>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-line\">The Importance of SEO and Copywriting in eCommerce<\/h2>\n\n\n\n<p>Here\u2019s some food for thought-<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>As of January 2020, nearly 25% of the global population is shopping on the internet.<\/li>\n\n\n\n<li>As of Feb 2019, 66% of US Amazon buyers searched for products on Amazon instead of other search engines.<\/li>\n\n\n\n<li>As one of the most popular shopping sites in the US, Amazon is used by millions of people every month.<\/li>\n\n\n\n<li>Amazon sells over 4000 items a day.<\/li>\n<\/ul>\n\n\n\n<p>These few figures lead to two key deductions-<\/p>\n\n\n\n<p>1. A quarter of the Globe believes in shopping online, i.e., there couldn\u2019t be a better time than now to tap into that potential market.<\/p>\n\n\n\n<p>2. Amazon is one of the most popular eCommerce marketplaces out there, i.e., the best place for an eSeller to seek customers and reap revenue.<\/p>\n\n\n\n<p>So, if you are indeed trying to make it big online in eCommerce, the time and opportunity are right.<\/p>\n\n\n\n<p>However, as any professional <a href=\"https:\/\/www.data4amazon.com\/amazon-store-marketing-promotion-services.html\" target=\"_blank\" rel=\"noopener\">Amazon marketing service<\/a> will tell you, the key to successfully selling online lies in understanding what the buyer wants. It\u2019s necessary to recognize and respond to consumers\u2019 needs, desires, thoughts, and emotions. That\u2019s the only way you can move a buyer from \u2018It\u2019s an interesting product\u2019 mindset to \u2018I must have this specific item\u2019 mindset.<\/p>\n\n\n\n<p>At the same time, it\u2019s equally critical to be where your customers are. The visibility of your brand directly impacts your chances of getting leads and consequent business. That\u2019s why eCommerce and online marketing go hand in hand.<\/p>\n\n\n\n<p>So, your copy has to be a unique piece that\u2019s customer-centric as well as algorithm-aligned. It should, ideally, answer a buyer\u2019s questions and perform well on the ranking algorithm\u2019s parameters. Good copywriting can help you attain that goal.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-line\">Understanding Amazon\u2019s Ranking Algorithm-A9<\/h2>\n\n\n\n<p>A9 is the ranking algorithm that Amazon uses to filter product listings for search queries. It operates on two major parameters- relevancy of content and success of the brand.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"784\" height=\"584\" src=\"https:\/\/www.data4amazon.com\/blog\/wp-content\/uploads\/2020\/03\/amazon-search-process.jpg\" alt=\"amazon marketing services\" class=\"wp-image-1268\" title=\"amazon search queries step by step process\" srcset=\"https:\/\/www.data4amazon.com\/blog\/wp-content\/uploads\/2020\/03\/amazon-search-process.jpg 784w, https:\/\/www.data4amazon.com\/blog\/wp-content\/uploads\/2020\/03\/amazon-search-process-300x223.jpg 300w, https:\/\/www.data4amazon.com\/blog\/wp-content\/uploads\/2020\/03\/amazon-search-process-768x572.jpg 768w\" sizes=\"auto, (max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/figure>\n\n\n\n<p>A9 is a maturing algorithm, so there are constant changes and updates in it as well. In 2019, it was inclined towards organic relevancy, i.e., judging listings by how well they are optimized. The most recent bout of updates in A9 is being termed(unofficially) as Amazon A10 and is heavily influenced by the following metrics.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Seller&#8217;s authority<\/li>\n\n\n\n<li>Internal sales<\/li>\n\n\n\n<li>Click-through rate<\/li>\n\n\n\n<li>PPC sales<\/li>\n\n\n\n<li>Impressions<\/li>\n\n\n\n<li>Conversion rate<\/li>\n\n\n\n<li>Sales history<\/li>\n\n\n\n<li>Off-site sales<\/li>\n\n\n\n<li>Organic sales<\/li>\n<\/ul>\n\n\n\n<p>So, simply put, now when A9 crawls your product listing, it will examine the likelihood of-<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Your content matching the user&#8217;s search query(content relevancy and keyword intent)<\/li>\n\n\n\n<li>A user buying from your eStore(how good you&#8217;re at converting a prospect into a sale)<\/li>\n<\/ul>\n\n\n\n<p>That means, if you want to do well on Amazon, you need to revisit the basics of SEO copywriting.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3-line\">The Fundamentals of Amazon SEO Copywriting<\/h2>\n\n\n\n<p>So far, we&#8217;ve discussed how A9 works. At this point, it&#8217;s reasonable to say that every Amazon SEO copywriting service had a few primary goals-<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Get a visitor to click on a listing<\/li>\n\n\n\n<li>Satisfy buyer intent<\/li>\n\n\n\n<li>Get them to make a purchase<\/li>\n<\/ul>\n\n\n\n<p>The right words in the correct order can help you express a sense of what the product can do and what it&#8217;s like. But, that&#8217;s only a part of the process. You also need to convince Amazon&#8217;s ranking algorithm that your product page answers the customer&#8217;s query.<\/p>\n\n\n\n<p>The need for a creative yet strategically crafted copy leads many businesses to <a href=\"https:\/\/www.data4amazon.com\/amazon-consultancy-services.html\" target=\"_blank\" rel=\"noopener\">hire external Amazon consultants<\/a> for SEO copywriting services. But, there is absolutely no need to worry if you want to try writing one yourself. Just keep in mind the most basic rules of SEO and the best current practices in the industry.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4-line\">Product Listing Optimization through SEO Copywriting-Tips for eSellers<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.data4amazon.com\/blog\/wp-content\/uploads\/2020\/03\/product-listing-services.jpg\" alt=\"Amazon Product description writing\" class=\"wp-image-1270\" title=\"To The Point Description Writing\" srcset=\"https:\/\/www.data4amazon.com\/blog\/wp-content\/uploads\/2020\/03\/product-listing-services.jpg 1200w, https:\/\/www.data4amazon.com\/blog\/wp-content\/uploads\/2020\/03\/product-listing-services-300x157.jpg 300w, https:\/\/www.data4amazon.com\/blog\/wp-content\/uploads\/2020\/03\/product-listing-services-768x402.jpg 768w, https:\/\/www.data4amazon.com\/blog\/wp-content\/uploads\/2020\/03\/product-listing-services-1024x536.jpg 1024w\" sizes=\"auto, (max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">1. Stick to the Point<\/h3>\n\n\n\n<p>When it comes to <a href=\"https:\/\/www.data4amazon.com\/amazon-product-description-writing-services.html\" target=\"_blank\" rel=\"noopener\">Amazon description writing<\/a>, short and sweet does the job.<\/p>\n\n\n\n<p>As per a Microsoft study, the attention span of a digital user has come down to <a href=\"https:\/\/venturebeat.com\/2016\/12\/04\/our-8-second-attention-span-and-the-future-of-news-media\/\" target=\"_blank\" rel=\"nofollow noopener\">8 seconds<\/a>, less than that of a goldfish.<\/p>\n\n\n\n<p>It is, of course, a reaction to many things, including technological advancements, accessibility, and increasing information flood. But, that doesn&#8217;t change the fact that grabbing and holding a buyer&#8217;s mind for even a few seconds is tougher than ever. In such a critical scenario, you can imagine what the fate of a long, text-heavy, burdensome paragraph would be.<\/p>\n\n\n\n<p>So, if you don&#8217;t want to lose potential customers, stick to the point.<\/p>\n\n\n\n<p>Use small sentences and paragraphs. Use bullets and images to make the description more enticing and interactive. Keep the titles informative, but short. Deliver your messages in a way that can lead to maximum retention.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Match the Copy with the Right Keyword Intent<\/h3>\n\n\n\n<p>Ask any excellent Amazon SEO copywriting service, and they&#8217;ll tell you why keyword intent is a vital part of SEO.<\/p>\n\n\n\n<p>Amazon, just like any good service provider\/search engine, wants to provide its users with the most relevant &amp; valuable results. That&#8217;s why it prefers descriptions that are tuned to match keyword intent.<\/p>\n\n\n\n<p>That means you should be familiar with the reasons why a buyer searches for a keyword that you&#8217;re targeting. When you know what they need, you can provide the information they are looking for. That automatically increases the overall credibility and value of your product listing in the buyer&#8217;s mind.<\/p>\n\n\n\n<p>For instance, if you target &#8216;cheap smartphones&#8217; as a keyword and lead the user to a page selling $349 phones, that&#8217;s not going to sit well with A9. Or the buyer, for that matter!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Do Not Stuff Keywords in The Copy<\/h3>\n\n\n\n<p>Looking for keywords and matching user intent is one thing. Placing them throughout your product page when writing Amazon descriptions is another consideration altogether.<\/p>\n\n\n\n<p>It&#8217;s considered best to target the primary keyword in the title of your product page. Using important keywords in the bullets is also a good idea. Plus, you can sprinkle them in the description.<\/p>\n\n\n\n<p>But, do not go overboard when <a href=\"https:\/\/www.data4amazon.com\/blog\/how-to-optimize-amazon-product-catalog-for-better-cx\/\" target=\"_blank\" rel=\"noopener\">writing Amazon descriptions<\/a> or trying to outdo the keyword density. Stuffing does nothing to improve your ranking. On the contrary, it can harm the reputation of your eStore and brand. Not to mention, considering the current A9 standards, keyword stuffing is a waste of time and resources.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Optimize the Title &amp; Description for Maximum Effect<\/h3>\n\n\n\n<p>We&#8217;ve already discussed why it&#8217;s good to use keywords in the title, sparingly across the descriptions, and why stuffing is more harmful than beneficial.<\/p>\n\n\n\n<p>However, optimization is a bit more detailed than that. So, focus on the title, description, images, and features area.<\/p>\n\n\n\n<p>Brandish your brand name if it is reasonably popular within your target audience demographic. Use keywords in the feature-list(bullets) based on their importance to the buyers. Include statements that showcase the benefit, instead of stating the features blandly.<\/p>\n\n\n\n<p>When writing Amazon descriptions, it&#8217;s excellent practice to create a copy that you would read as a buyer.<\/p>\n\n\n\n<p>Keep it feature-focused, of course. But also, go in detail. Use small headings to break up long paragraphs. Include taglines and power words. Take professional images for the listing.<br>Overall, keep it comfortable to read, simple, and aesthetically appealing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Take Notes from Your Audience<\/h3>\n\n\n\n<p>Speak the language of your users. Simple!<\/p>\n\n\n\n<p>Utilize the language, phrases, and terms a customer might use when browsing for the product you sell. Use the &#8216;related searches&#8217; terms for any keyword. Use synonyms and alternations. Study other nicely-performing listings in your niche and also take a look at user-generated content(reviews, testimonials, etc.)<\/p>\n\n\n\n<p>Then, mimic the most commonly used words and phrases related to your product. That&#8217;s an excellent way to boost your product page&#8217;s chances of ranking.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Get Professionals to Do the Heavy Lifting<\/h2>\n\n\n\n<p>Writing Amazon descriptions, creating titles, optimizing for keywords, conducting competitor research-there&#8217;s a lot to do when you sell on Amazon. There is no doubt that every iota of effort you put into this task will impact your sales and conversions. However, when you are running too much at once, there often isn&#8217;t enough time to get it all right.<\/p>\n\n\n\n<p>That&#8217;s why it&#8217;s much better to hire Amazon SEO copywriting services than taking undue pressure upon yourself.<\/p>\n\n\n\n<p><strong>Data4Amazon Can Help!<\/strong> We are dedicated to taking your online store to the top of the search results.<\/p>\n\n\n\n<p>With a diverse team of Amazon consultants, we offer a comprehensive suite of marketing &amp; SEO copywriting services. Leverage our years of experience to take your product pages to the top of Amazon&#8217;s search results. Get in touch at <a href=\"mailto:info@data4amazon.com\">info@data4amazon.com<\/a>.<br><\/p>\n\r\n","protected":false},"excerpt":{"rendered":"<p>\u201cI gotta have this product.\u201d In eCommerce, success depends a great deal on how fast you can make your customers believe that. There were 1.92 billion global digital buyers in 2019. By 2021, we\u2019re expecting more than 2.14 billion people worldwide to shop online. That\u2019s more than a quarter of our planet\u2019s current population. Clearly, &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.data4amazon.com\/blog\/seo-copywriting-tips-for-amazon-marketplace\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;5 SEO Copywriting Tips to Help You Sell Better on Amazon&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[132],"tags":[60,74,8,133],"class_list":["post-1258","post","type-post","status-publish","format-standard","hentry","category-amazon-seo-copywriting","tag-amazon-consultants","tag-amazon-description-writing","tag-amazon-marketing-services","tag-amazon-seo-copywriting-services"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.data4amazon.com\/blog\/wp-json\/wp\/v2\/posts\/1258","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.data4amazon.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.data4amazon.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.data4amazon.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.data4amazon.com\/blog\/wp-json\/wp\/v2\/comments?post=1258"}],"version-history":[{"count":25,"href":"https:\/\/www.data4amazon.com\/blog\/wp-json\/wp\/v2\/posts\/1258\/revisions"}],"predecessor-version":[{"id":2247,"href":"https:\/\/www.data4amazon.com\/blog\/wp-json\/wp\/v2\/posts\/1258\/revisions\/2247"}],"wp:attachment":[{"href":"https:\/\/www.data4amazon.com\/blog\/wp-json\/wp\/v2\/media?parent=1258"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.data4amazon.com\/blog\/wp-json\/wp\/v2\/categories?post=1258"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.data4amazon.com\/blog\/wp-json\/wp\/v2\/tags?post=1258"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}