{"id":1007,"date":"2019-10-03T06:35:30","date_gmt":"2019-10-03T06:35:30","guid":{"rendered":"http:\/\/www.data4amazon.com\/blog\/?p=1007"},"modified":"2025-02-26T14:04:09","modified_gmt":"2025-02-26T14:04:09","slug":"rise-of-amazon-as-the-worlds-largest-ecommerce-search-engine","status":"publish","type":"post","link":"https:\/\/www.data4amazon.com\/blog\/rise-of-amazon-as-the-worlds-largest-ecommerce-search-engine\/","title":{"rendered":"The Rise of Amazon as the World’s Largest eCommerce Search Engine"},"content":{"rendered":"

\"Amazon<\/p>\n

The ongoing battle between the two tech giants – Amazon and Google is heating up intensely. In fact, Amazon has been dominating Google in product searches of late. According to a report by Jumpshot, Amazon witnessed a substantial growth from 46% to 54% (2015-2018), while Google observed a sharp decline from 54% to 46% in the same time period. In simple words, Google has started losing its unwavering dominance as the go-to platform for product search queries.<\/p>\n

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With that being said, sellers on Amazon need to take this marketplace seriously since there are millions of products available and over two-thirds of clicks never go past Amazon\u2019s coveted first page. To make the most of this thriving eCommerce search engine, you must consider making Amazon SEO strategy an integral part of your marketing plan.<\/p>\n

Let’s talk about Search Engine Optimization (SEO)<\/h2>\n

Whenever we hear the term \u2018SEO\u2019, the first name that comes to our mind is Google. Right? Every year Google rolls out hundreds of core algorithm updates to reward those who follow ethical ways to drive traffic by ranking them higher in SERPs. Also, Google punishes the ones that follow unethical ways by penalizing their websites or dropping their organic search rankings. In short, many of us are familiar with Google\u2019s SEO updates. On the contrary, not many of us have heard about Amazon SEO or the A9 algorithm<\/a>. So, let\u2019s deep dive into the same.<\/p>\n

Amazon\u2019s A9 Algorithm<\/h2>\n

\"Amazon<\/p>\n

Though Amazon has gone to become the world\u2019s largest eCommerce search engine, its A9 algorithm has more or less gone under the radar. The primary reason could be the business model of Amazon. Unlike Google whose business strength is its search engine, Amazon was designed as a powerful selling engine to sell tens of thousands of products through its platform.<\/p>\n

A9 is the algorithm that Amazon uses to decide which products should feature in the search results against the product search query. Once you finish uploading products, the A9 algorithm will start crawling and analyzing your product listing on the basis of the product title, description, keywords, image, and a slew of other vital factors. In short, Amazon considers several factors to assign a score to a product listing and rank it accordingly. The higher your product listing score is, the better are your chances of ranking on the first page of product search results. To achieve a higher product listing score, you\u2019ve to optimize it in the best possible manner. For the same, you may avail Amazon listing optimization services.<\/p>\n

Now the twist here is that many sellers think that Google vs Amazon SEO Strategy <\/a>is almost similar, and this is where they go wrong. There\u2019s a key difference – Amazon\u2019s A9 algorithm also considers the sales conversions or sales velocity. In simple words, if you frequently encourage prospects to buy from you, you’re likely to have an impressive sales history and better chances of ranking on the first page of search results. This clearly depicts that sales velocity is one of the crucial factors for A9 algorithm and if you want to achieve higher organic product rankings, you must work upon conversion rate, keyword relevance, and customer satisfaction. So, let\u2019s take a look at each of these factors and see what you can do to increase the possibility of ranking on the first page of Amazon product search results.<\/p>\n

Conversion rate<\/h2>\n

\"Increase<\/p>\n

This is one of the important metrics that Amazon considers to determine your rankings. Having a strong sales conversion rate can increase the chances of your products ranking on the first page of Amazon.<\/p>\n

If your product listing converts a large number of prospects into customers, Amazon\u2019s A9 algorithm will get the signal that your listing is most relevant for the product search queries. As a result, you will get a massive boost in your product\u2019s visibility.<\/p>\n

Price optimization<\/h2>\n

Pricing is another important factor that determines the positioning of your products in search results. Amazon knows that customers love to buy products at the best price. If you keep your pricing competitive, customers are more likely to buy from you, which in turn improves your sales velocity. Also, there could be a noticeable increase in the visibility and ranking of your products.<\/p>\n

In the example below, you can see Amazon US search results for \u2018laptop\u2019. The Asus 14\u201d laptop is ranking ahead of other 2 similar products having more reviews and ratings. If you look closely, you\u2019ll observe that that first product has got some good reviews and is priced lower than others. This could be the reason behind its better ranking.<\/p>\n

As a seller, it\u2019s important for you to note that reviews and ratings are vital and lower pricing isn\u2019t the only ranking factor. Like we said earlier, Amazon considers several factors to rank products higher in search results.<\/p>\n

Create optimized product listings that sell<\/h2>\n

Undoubtedly, Amazon has become more competitive than ever before. You could also say that it\u2019s the new Google for product searches. As a result, sellers on Amazon need to create product listings with a well-optimized title, product description, and images, etc. that encourage customers to make a purchase. If you don\u2019t know how to create well-optimized product listings, you may opt for Amazon listing optimization services and give a boost to your conversions.<\/p>\n

Keyword relevance<\/h2>\n

\"Amazon<\/p>\n

This is the second important pillar of Amazon SEO Strategy on which the A9 algorithm relies greatly since it helps Amazon in deciding the organic product rankings. If you strategically use the targeted keywords in your product title and description, you\u2019re likely to drive prospects to your product listing. To ensure you\u2019re targeting the right keywords, you can follow the steps given below:<\/p>\n