Starting with just another eCommerce platform, Amazon became the largest and fastest-growing marketplace within no time. Today, it is the largest online retailing platform that not only provides an unmatched virtual shopping experience to millions of its users but also invites advertising and marketing initiatives. It is one of the best marketers in the eCommerce sector.
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From startups to household names to popular brands, Amazon has been the ultimate driving force behind eCommerce success. As the global eCommerce leader, businesses seeking visibility, reputation, sales, and profits can’t afford to ignore this platform.
But do you think it’s as easy as it sounds? On a platform that’s selling over 12 million items, do you think a business with ordinary Amazon SEO practices can stand out from the crowd?
Continue reading “Amazon SEO Keyword Optimization: What All Needs To Be Done In 2021”
Amazon is a dynamic platform accommodating over 310 million active users. Sellers leverage the marketplace to market their products to the interested audience. But, for all this work best, it is important that the right set of keywords are used to appear in relevant search results. To help you, as an Amazon seller, reach out to the interested leads, we are here to lend a helping hand in finding the right keywords for your campaign and make more sales in 2021.
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With the increase of mobile and internet usage it has become necessary for the sellers to have their presence on Amazon as it helps them drag more audience to their product. Hence, it simultaneously increases their product sales. Everyone is aware of the fact that amazon is the largest search engine as compared to other platforms including Google.
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“Amazon is the leading e-retailer in the United States with close to $232 billion of net sales in 2018.”
Amazon is a world-renowned marketplace, with more than 200 million unique visitors per month in the United States alone. With such surging numbers, it has become the world’s number one search engine for products. No wonder businesses of all sizes are striving to get a foothold on Amazon.
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If you’re an Amazon seller, then the world is your oyster. And as most sellers must be aware, the marketplace is swarming with more and more customers every day, with each having their own set of demands. In such a scenario, it becomes important to come up with a mechanism that offers accelerated and a rather convenient approach to fulfilling the very demands. Luckily for you, one such mechanism is already in place and it has helped sellers like you to increase profits, decrease burden, and more importantly save time. Well, it’s called the FBA or Fulfillment by Amazon.
Keywords play a key role in determining your product’s visibility. By now, it is a well- established fact that when it comes to Amazon, using the correct keywords at appropriate places is equally important as using keywords is. What is not known is that long-tail keywords comprise 70 per cent of total web searches. When prospective buyers make use of long keywords for searching a product, they are being more specific about what they need. In such a scenario, overlooking their importance while incorporating keywords in your product listing wouldn’t serve you any good.
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With the overall sales of Amazon breaking all eCommerce sales records, online retailers want to try their hands on the platform and achieve enormous success. However, very few sellers have answers to questions like- what makes products sell on Amazon?
Should you have more images? What should you put in the title? What price should you sell at?
The A9 algorithm, Amazon’s internal search engine displays search results based on how closely a product matches the search query. Operating your Amazon store successfully is based on the premise of- SEE, CLICK AND BUY. Unless there is visibility for your products, buyers would not be able to consider them for buying. Amazon SEO Services can help you in creating the desired visibility.
One of the easiest ways of creating visibility for your products is to optimize your product listing by using words that buyers use while searching a product-keywords. There are many instances when eCommerce sellers use keywords and still can’t get satisfactory sales. This is because using keywords is not as easy as it seems.
For getting good results, the following should form the base for your keyword strategy:
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